Marketing & Strategy

Creating Value Through Food, Culture, and Customer Connections

Based in Tsubame-Sanjo, Ebematsu Shoji specializes in kitchenware, restaurant atmosphere, & enriching the cuisine experience nationwide. Learn about innovation, strategy, & more from CEO Masahiro Ebe.
Based in Tsubame-Sanjo, Ebematsu Shoji specializes in kitchenware, restaurant atmosphere, & enriching the cuisine experience nationwide. Learn about innovation, strategy, & more from CEO Masahiro Ebe.

Digital Marketing . . . Basically

Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.
Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.

SEO . . . Basically

You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.
You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.

360 Marketing: Where Traditional and Digital Meet

How to use both digital and traditional channels to create a 360 marketing campaign.
How to use both digital and traditional channels to create a 360 marketing campaign.

One-to-one Marketing: The New Age of Parasocial Relationships 

Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.
Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.

What is ‘Snackable Content’?

Get your brand message out with short, snackable content across different mediums.
Get your brand message out with short, snackable content across different mediums.

The Marketing Miracle Behind KFC in Japan for Christmas

KFC's unique marketing strategy made it a Christmas staple in Japan.
KFC's unique marketing strategy made it a Christmas staple in Japan.

Breathe New Life into Your Brand with a Brand Refresh

Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.
Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.