Marketing & Strategy

Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.

You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.

KFC's unique marketing strategy made it a Christmas staple in Japan.

Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.

Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.

Discover the journey of a Belfast-born activist who navigates the ethical challenges of the advertising industry and learns the importance of corporate social responsibility while advocating for peace and social change.

The 4Ps of marketing, known as the marketing mix, will help keep your product launch on track. It's as easy as 1,2,3...4Ps.

The pandemic has spurred on a digital transformation in the tourism and travel industry. Discover 3 ways startups are taking advantage of this once-in-a-lifetime opportunity.