Marketing & Strategy

Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.

Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.

Discover the journey of a Belfast-born activist who navigates the ethical challenges of the advertising industry and learns the importance of corporate social responsibility while advocating for peace and social change.

The 4Ps of marketing, known as the marketing mix, will help keep your product launch on track. It's as easy as 1,2,3...4Ps.

The pandemic has spurred on a digital transformation in the tourism and travel industry. Discover 3 ways startups are taking advantage of this once-in-a-lifetime opportunity.

Most business leaders would say they want to globalize. But before you jump into an overseas venture, consider if you really have a competitive advantage by globalizing, and what you're getting into with globalization 4.0.

ESGs are meant to be the guiding light for a more sustainable future. But how do businesses build an ESG strategy?

Business leaders have a ripe opportunity to make meaningful social impact through health and beauty. Particularly when it comes to marketing footwear.