Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
As GLOBIS Corporation turned 30, it decided to refresh its brand by changing the logo. For established companies like GLOBIS, any change in branding is an involved process. However, the roadmap established during this project can easily be scaled up or down and offers a step-by-step approach for any organization considering an image revamp.
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Design Thinking Principles: A How-To Guide
What Is Branding and Why Is It Important?
Your company’s brand is the story that summarizes its values, its purpose, and its appeal. Like any tale that is constantly being retold, you may need to tweak some details to keep it fresh and engaging.
Sometimes, a brand might want to make more than a few small changes and go for a rebrand. A rebrand is like starting a new chapter with new characters and plot twists.
Understanding the Need and Setting Goals
After three decades of operation, GLOBIS Corporation sensed the need to refresh its logo in order to reflect its evolving identity. The company wanted to update its image to match its modern identity as it entered new markets.
The first step toward a brand refresh is to define the reasons why your company would benefit from one. For example:
- You’re developing a new strategy
- You’re entering a new market
- Your company is losing market share to competition
- The visuals appear outdated
Once you’ve established why you want to refresh your brand, it’s important to set specific targets. Whether it’s about attracting a new demographic, aligning with current market trends, or repositioning, having clear objectives will guide the process effectively.
Perform a Brand Audit
GLOBIS initiated a brand project in collaboration with design innovation firm Takram. As part of the project, the companies collected feedback from internal and external stakeholders and used that information in the design process.
While it can be tempting to start brainstorming new ideas right away, a brand audit is an important step to understanding your current brand identity. This multifaceted process aims to deliver a comprehensive analysis to see what is and isn’t working.
To begin, you gather your current brand materials. Then, examine customer feedback, online reviews, and social media mentions to learn how the public sees your brand. You should also interview internal stakeholders and get their input.
Doing so will help you to understand the current state of your brand and gain an understanding of how to get started with your refresh.
Updating Your Brand’s Visual Identity
During GLOBIS Corporation’s brand refresh, GLOBIS and Takram created a new logo that incorporated the concept of the ‘GLOBIS Blue Flame’ while maintaining a connection to the original design through the distinctive G square mark.

Revamping visual elements is the core of a brand refresh, so it’s important to approach it with care.
There are many things you can adjust, like the logo, color palette, and typography. While it’s fun to play with these elements, it’s important to ensure they align with the brand’s goals and identity. Here are some things to think about:
Design Concept: Create a new design concept that embodies the company’s values and aspirations.
Color and Font: Select colors and fonts that align with the new design concept and ensure synergy across all mediums and business divisions.
Legacy Brand Elements: Consider retaining distinctive elements from the original design that are well-recognized and valued by stakeholders.
Testing and Gathering Feedback
When the GLOBIS brand project narrowed down their designs to three final ideas, they held a vote with the GLOBIS community. By listening to many voices, they were able to decide to refresh the brand confident that the logo would resonate well with all stakeholders.
After you’ve decided on some possible changes, it’s a good idea to test the new ideas with a small audience and get some feedback. This will help you understand how the changes will be received and if you should make any further tweaks.
This can also help provide outside input if you are struggling to choose between multiple options.
Launching the Refreshed Brand
After a year of hard work and planning, GLOBIS will gradually roll out the new logo starting in April 2024 and has released a video that showcases the new logo.
A lot of time and effort goes into a brand update so it’s important to consider how you will announce the change to the public. Whether you go through traditional communication channels or creative avenues, use this opportunity to share your brand’s story. Use this opportunity to connect with your target audience.
You can do it through a special launch event, a marketing campaign, or a phased rollout to raise excitement and awareness.
The Importance of a Successful Brand Refresh Process
In an ever-changing marketplace, a brand is more than a logo or tagline; it’s a story that connects with the audience. A well-planned brand refresh can reignite a brand’s essence and reconnect with its audience in a new way.
To effectively represent a brand, you need to understand its current standing and future goals. This involves creating a detailed plan that encourages input from all stakeholders.
By doing so, you will stay in line with the market trends and build stronger relationships with customers.
As your business grows, refreshing the brand can be a key strategy you can return to in order to remain competitive in an ever-changing market.