Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.
The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.
The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
As GLOBIS Corporation turned 30, it decided to refresh its brand by changing the logo. For established companies like GLOBIS, any change in branding is an involved process. However, the roadmap established during this project can easily be scaled up or down and offers a step-by-step approach for any organization considering an image revamp.
Design thinking is a non-linear method to problem solving. Originally created for designers, it is a user-centered approach that can be applied to anything people interact with.
What Is Branding and Why Is It Important?
Your company’s brand is the story that summarizes its values, its purpose, and its appeal. Like any tale that is constantly being retold, you may need to tweak some details to keep it fresh and engaging.
Sometimes, a brand might want to make more than a few small changes and go for a rebrand. A rebrand is like starting a new chapter with new characters and plot twists.
Understanding the Need and Setting Goals
After three decades of operation, GLOBIS Corporation sensed the need to refresh its logo in order to reflect its evolving identity. The company wanted to update its image to match its modern identity as it entered new markets.
The first step toward a brand refresh is to define the reasons why your company would benefit from one. For example:
You’re developing a new strategy
You’re entering a new market
Your company is losing market share to competition
The visuals appear outdated
Once you’ve established why you want to refresh your brand, it’s important to set specific targets. Whether it’s about attracting a new demographic, aligning with current market trends, or repositioning, having clear objectives will guide the process effectively.
Perform a Brand Audit
GLOBIS initiated a brand project in collaboration with design innovation firm Takram. As part of the project, the companies collected feedback from internal and external stakeholders and used that information in the design process.
While it can be tempting to start brainstorming new ideas right away, a brand audit is an important step to understanding your current brand identity. This multifaceted process aims to deliver a comprehensive analysis to see what is and isn’t working.
To begin, you gather your current brand materials. Then, examine customer feedback, online reviews, and social media mentions to learn how the public sees your brand. You should also interview internal stakeholders and get their input.
Doing so will help you to understand the current state of your brand and gain an understanding of how to get started with your refresh.
Updating Your Brand’s Visual Identity
During GLOBIS Corporation’s brand refresh, GLOBIS and Takram created a new logo that incorporated the concept of the ‘GLOBIS Blue Flame’ while maintaining a connection to the original design through the distinctive G square mark.
Revamping visual elements is the core of a brand refresh, so it’s important to approach it with care.
There are many things you can adjust, like the logo, color palette, and typography. While it’s fun to play with these elements, it’s important to ensure they align with the brand’s goals and identity. Here are some things to think about:
Design Concept: Create a new design concept that embodies the company’s values and aspirations.
Color and Font: Select colors and fonts that align with the new design concept and ensure synergy across all mediums and business divisions.
Legacy Brand Elements: Consider retaining distinctive elements from the original design that are well-recognized and valued by stakeholders.
Testing and Gathering Feedback
When the GLOBIS brand project narrowed down their designs to three final ideas, they held a vote with the GLOBIS community. By listening to many voices, they were able to decide to refresh the brand confident that the logo would resonate well with all stakeholders.
After you’ve decided on some possible changes, it’s a good idea to test the new ideas with a small audience and get some feedback. This will help you understand how the changes will be received and if you should make any further tweaks.
This can also help provide outside input if you are struggling to choose between multiple options.
Launching the Refreshed Brand
After a year of hard work and planning, GLOBIS will gradually roll out the new logo starting in April 2024 and has released a video that showcases the new logo.
A lot of time and effort goes into a brand update so it’s important to consider how you will announce the change to the public. Whether you go through traditional communication channels or creative avenues, use this opportunity to share your brand’s story. Use this opportunity to connect with your target audience.
You can do it through a special launch event, a marketing campaign, or a phased rollout to raise excitement and awareness.
The Importance of a Successful Brand Refresh Process
In an ever-changing marketplace, a brand is more than a logo or tagline; it’s a story that connects with the audience. A well-planned brand refresh can reignite a brand’s essence and reconnect with its audience in a new way.
To effectively represent a brand, you need to understand its current standing and future goals. This involves creating a detailed plan that encourages input from all stakeholders.
By doing so, you will stay in line with the market trends and build stronger relationships with customers.
As your business grows, refreshing the brand can be a key strategy you can return to in order to remain competitive in an ever-changing market.