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Want to Avoid Screen Apnea? Don’t Hold Your Breath.

Are you breathing right now? No seriously, are you actually...
Are you breathing right now? No seriously, are you actually...

Likeability Leads To Success: The Liking Principle

Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.
Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.

How To Test a Product in Design Thinking

Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.
Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.

How To Create a Prototype, Not Perfection

Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.
Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.

Level Up Your Brainstorming Sessions with Ideation

Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.
Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.

Barbenheimer Flopped in Japan, the Culture Gap Didn’t Help

Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.
Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.

Design Thinking: Understanding Customer Needs with Empathy

How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.
How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.

It’s Time to Talk About Proximity Bias

Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?
Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?

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