A container ship passes beneath a suspension bridge, delivering products for globalization

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

Most business leaders would say they want to globalize their operations. But the truth is, a leader will globalize his or her enterprise only to the extent for which there is compelling, strategic logic to do so.

Why so circumspect?

Globalization is hugely expensive and fraught with risk at every turn. Just ask former Uber CEO Travis Kalanick, who spent more than $1billion to enter the China market, only to retreat in less than two years. Or ask the leaders of Walmart who, after having spent years and billions of dollars to participate in the Japan market, gave in and sold off their majority stake in Seibu.

But let’s say that, after much consideration, you do decide that, yes, there is compelling, strategic logic to begin overseas operations, whether it’s sales, sourcing, financing, or something else. As a business leader, you must understand which iteration of globalization to pursue. 

Again, why so circumspect?

Because “globalization” is an evolving phenomenon. In fact, in the seven decades since World War II, we can see the distinct outlines of at least four iterations.

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A man reaches toward a globe.

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Man leans back in office chair with his feet up on a globe, showing little concern for geopolitical risk

Globalization 1.0 (1945 – 2008)

Let’s call Globalization 1.0 “classic” post-war globalization, which came about as all major Western countries actively pursued free-trade policies while protecting certain sectors—agriculture in particular. Despite labor dislocations in certain industries, consumers benefitted hugely. For that reason, the electorates of these countries, for the most part, supported pro-globalization policies.

The leaders of developing nations, too, were quick to welcome globalization. After all, it allowed local businesses to produce and export goods, thereby lifting billions out of poverty.

In this environment, enterprises (particularly large ones) sought a competitive advantage by globalizing to the extent their industries allowed. This typically meant that they actively crossed borders in search of new markets and less expensive labor, IP, financing, etc.

Unfortunately, they did so with little-to-no concern about the CO2 footprint of their supply chains.

A container vessel belches pollution from its smokestack as it moves through the open ocean
The carbon footprint of supply chains is becoming a heated issue as globalization evolves. | iStock/vale_t

Globalization 2.0 (2009 – 2016)

Starting with the Great Recession of 2008, significant portions of the electorates in major economies began to feel left behind by the globalizing economy—thus, Globalization 2.0 was born.

Having been given little support to adjust to trade-induced labor and industry dislocations, people grew vocal in their opposition to free-trade and globalization. Right-wing politicians (left-wing, too, in some cases) tapped into these currents of populism and nationalism to garner political power.

Donald Trump likely comes to mind. But how about Viktor Orbán in Hungary, Jair Bolsonaro in Brazil, and even in Tayyip Erdoğan in Turkey?

Consumers, enterprises, and political leaders, particularly in advanced economies, also started to voice and act on concerns about CO2 footprints and the sustainability of globe-spanning supply chains.

Globalization 3.0 (2017 – 2021)

Globalization 3.0 came about amidst undercurrents of populism. The world economy was roiled by increasingly powerful crosscurrents arising from resurgent nationalism and the economic and political competition between major powers. Even though the economies of China and the West remain linked in many fundamental ways, the world began to see the vague contours of a trading environment shaped by “block” politics—that is, one block dominated by Western democracies and a second block dominated by China and Russia. India sat somewhere in the middle, as it did during the Cold War.

In this increasingly uncertain environment, enterprises had to dial up their attention to country, political risk, and supply chain CO2 footprints.

Then came the COVID-19 pandemic, which disrupted supply chains worldwide. Suddenly, all the best practices of globalization went out the window. Just-in-time inventory shipped from overseas suppliers was no more.

Blurred image of production line workers rushing to move boxes from a conveyer belt to a delivery truck
Next-day delivery might become a thing of the past with the uncertainty of Globalization 4.0. | iStock/simonkr

Globalization 4.0 (2022 – ?)

As if the pandemic were not enough, President Vladimir Putin of Russia has now tragically decided to invade Ukraine. The West has responded with extraordinary sanctions that caused the Ruble to slide almost 50% in value (although it has recovered much of that value through government rules and interventions that do not seem sustainable in the long run).

It appears certain the Russian economy will go into a recession or even depression, which will further disrupt worldwide trade and sourcing patterns.

Does the war in the Ukraine, along with the lasting effects of the pandemic, spell the end of globalization? Not at all. In fact, in very short order, we will probably be able make out the emerging contours of Globalization 5.0. 

The Future of Globalization

The world’s best business leaders know they have to adapt their globalization strategies to the politics and economic dynamics of their times.

If you are the CEO of a large enterprise with a global footprint and business infrastructure that was put in place during previous iterations of globalization, you’ll need to chart a new way forward as globalization continues to evolve.

In this extraordinarily volatile environment, business leaders remain reactive, focused on putting out fires. Nonetheless, there is widespread recognition that global enterprises must fundamentally “re-architect” the way they do business and construct supply chains that are more resilient, shorter (i.e., less CO2 intensive), and less politically vulnerable.

In summary, here are three key takeaways for your globalization efforts:

  1. Do not globalize your enterprise unless there is compelling logic to do so. This was crucial with Globalization 1.0, and it continues to be critical today.
  2. If you decide to globalize, don’t overdo it. How will you know you if you have overdone it? One, two, three or more years of negative ROI.
  3. Build your enterprise, especially its supply chain, to be resilient and flexible because, again, globalization is an evolving phenomenon. The best practices of global business in 2022 might become obsolete before 2023 plays out.

The smoke in Ukraine will clear at some point (soon, we hope), but the currents of Globalization 4.0 will continue to reshape the global economy. Which businesses will do best in this era? The ones whose leaders right now are rethinking and re-architecting their enterprises to adapt to the dynamics of Globalization 4.0—and who are getting ready for Globalization 5.0.

Those leaders will have to plan with imagination and plenty of flexibility. Because who knows what changes Globalization 5.0 will bring? Whatever happens, the best practices of today will bear little resemblance to those from years ago.

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