Jenna Wilson
Editor, GLOBIS Insights
Ms. Wilson started her writing career as a technical writer and translator in the Montreal IT industry before making the shift to marketing and copywriting. In 2016, she moved to Tokyo, Japan, where she worked first as an English teacher and then a freelance writer before joining GLOBIS Corporation in 2021 as an editor of GLOBIS Insights.
She holds a BA in art history from Concordia University and a Certificate of French Professional Writing from McGill University, Montreal, Canada.
Critical Thinking · Nov 27, 2023
Writing a Problem Statement You Can Stick To
By Jenna Wilson
In the second stage of design thinking, it's all about defining the problem you want to solve.
In the second stage of design thinking, it's all about defining the problem you want to solve.
Career Skills · Oct 16, 2023
How To Test a Product in Design Thinking
By Jenna Wilson
Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.
Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.
Career Skills · Oct 09, 2023
How To Create a Prototype, Not Perfection
By Jenna Wilson
Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.
Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.
Career Skills · Oct 02, 2023
Level Up Your Brainstorming Sessions with Ideation
By Jenna Wilson
Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.
Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.
Career Skills · Sep 11, 2023
Barbenheimer Flopped in Japan, the Culture Gap Didn’t Help
By Jenna Wilson
Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.
Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.
Critical Thinking · Sep 04, 2023
Design Thinking: Understanding Customer Needs with Empathy
By Jenna Wilson
How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.
How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.
Leadership · Aug 21, 2023
It’s Time to Talk About Proximity Bias
By Jenna Wilson
Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?
Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?
Critical Thinking · Aug 07, 2023
Design Thinking Principles: A How-To Guide
By Jenna Wilson
Design thinking is a non-linear method to problem solving. Originally created for designers, it is a user-centered approach that can be applied to anything people interact with.
Design thinking is a non-linear method to problem solving. Originally created for designers, it is a user-centered approach that can be applied to anything people interact with.
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