Jenna Wilson
Jenna Wilson
Editor, GLOBIS Insights

Ms. Wilson started her writing career as a technical writer and translator in the Montreal IT industry before making the shift to marketing and copywriting. In 2016, she moved to Tokyo, Japan, where she worked first as an English teacher and then a freelance writer before joining GLOBIS Corporation in 2021 as an editor of GLOBIS Insights.

She holds a BA in art history from Concordia University and a Certificate of French Professional Writing from McGill University, Montreal, Canada.

Writing a Problem Statement You Can Stick To

In the second stage of design thinking, it's all about defining the problem you want to solve.
In the second stage of design thinking, it's all about defining the problem you want to solve.

How To Test a Product in Design Thinking

Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.
Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.

How To Create a Prototype, Not Perfection

Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.
Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.

Level Up Your Brainstorming Sessions with Ideation

Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.
Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.

Barbenheimer Flopped in Japan, the Culture Gap Didn’t Help

Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.
Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.

Design Thinking: Understanding Customer Needs with Empathy

How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.
How can empathy improve design? By connecting with your target market, you are using the first step in design thinking to create user-based products.

It’s Time to Talk About Proximity Bias

Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?
Proximity bias is an unconscious tendency to favor the people we're physically closer to. Sound familiar?

Design Thinking Principles: A How-To Guide

Design thinking is a non-linear method to problem solving. Originally created for designers, it is a user-centered approach that can be applied to anything people interact with.
Design thinking is a non-linear method to problem solving. Originally created for designers, it is a user-centered approach that can be applied to anything people interact with.