Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Brands exist in the mind of the beholder. If no one knows your brand, then it’s irrelevant how good your actual business is. As far as the general public is concerned, you simply don’t exist.
Building brand presence is a matter of communication. Communication—with your team, with the public, with the media, and with the world—is key to getting any startup business off the ground and maintaining long-term forward momentum. If you’re not sure how to start (or struggling with plans that aren’t working out the way you hoped), here are four secrets you might be missing.
Digitalization has forced marketeers to throw out their old marketing funnel. So what’s next?
Yoshito Hori’s Brand Communication Playbook
My communication playbook—I’ll be talking mainly about corporate and service brand presence here—is based on four simple principles.
Be Different: Define yourself in contrast to your competitors.
Be Aspirational: Project a big vision that your customers will want to be a part of.
Be Media Pragmatic: Use every kind of media to raise awareness.
Be Customer-obsessed: Word of mouth from satisfied customers is always the most effective communication strategy.
These four principles have certainly worked for me.
When I started a business school in Japan in the early 1990s, I was up against the country’s oldest universities. Their history and prestige made them formidable competitors. We had no credentials, no office other than my apartment, no classrooms except a few rooms we rented by the hour, and a paltry $8,000 in the bank.
What did we do? We decided to play up all these differences as positives and present ourselves (build our brand presence) as a completely different animal in the jungle of business education.
Universities were academic—we stressed practicality.
Universities focused on general management—we focused on entrepreneurship.
Universities were large, monolithic, and faceless—we did our best to be student-focused, flexible, and responsive.
Having presented ourselves as new and different, the next step was to propose a vision that would resonate at an emotional level. We deliberately did not talk about our products—the courses that our school offered—in any detail. Instead, we sent out a message of how we hoped to contribute to the world by educating “visionary leaders who create and innovate societies.”
This is similar to what Apple did in 1997 when Steve Jobs came back to turn the company around. The PC makers were busy trying to lure customers by listing processor speed, memory capacity, and other dull technical specifications. Apple rose above all that, instead promising to elevate Mac users to the level of “crazy ones, misfits, rebels, and troublemakers” like John Lennon, Bob Dylan, and Martin Luther King.
Be Media Pragmatic
Once you’ve formulated your message, you’ve got the foundation of your brand presence. Next, you need to get the word out. My approach here is very practical: Use every form of media you can.
Back in 1992, we did direct mailing campaigns, put ads in business publications, and did our best to get written about. The media was happy to write about us precisely because we were different. One of the most effective forms of outreach was the GLOBIS MBA Series, a series of books we published on the framework and theory of the MBA. To date, the series has sold almost 1.5 million copies.
With the advent of the internet, we made a website, started producing an online magazine, and launched a blog. As the web developed, we expanded our presence to social media like Facebook and Twitter. We also set up a dedicated video streaming site to broadcast the conferences and seminars we hold. In 2013, I even hosted a TV program about the various social, economic and political challenges that Japan is facing.
Media is key to building your brand presence, but it’s also something of a lottery. You can never know for sure which book, article, blog post, video, or TV show is going to make a big impact. That’s why it makes sense to be proactive and use all the media you can to boost your chances of connecting with people.
Ultimately, word of mouth is the most effective marketing tool. That is why we wanted to create a community of satisfied customers who would spread the word on our behalf and take care of much of our brand presence for us. We did this by introducing something highly unusual in the educational world: a service guarantee. Our business school promised a full refund to any student who was not satisfied with their course.
When you have a satisfied community of voluntary brand ambassadors—I call them fans—ready to share a unique and aspirational message across multiple platforms, your brand is in a very good place indeed.