Marketing

Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.

Get your brand message out with short, snackable content across different mediums.

KFC's unique marketing strategy made it a Christmas staple in Japan.

Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.

Why did Barbenheimer fail in Japan? A lesson in factoring cultural sensitivity into your social media campaign.

The 4Ps of marketing, known as the marketing mix, will help keep your product launch on track. It's as easy as 1,2,3...4Ps.

Business leaders have a ripe opportunity to make meaningful social impact through health and beauty. Particularly when it comes to marketing footwear.

If you want to pivot your career into marketing, you may be wondering what it takes to find success in the field. Here's some expert advice.