Marketing

The 4Ps of Marketing: A Guide to the Marketing Mix

The 4Ps of marketing, known as the marketing mix, will help keep your product launch on track. It's as easy as 1,2,3...4Ps.
The 4Ps of marketing, known as the marketing mix, will help keep your product launch on track. It's as easy as 1,2,3...4Ps.

Marketing Footwear for Fashion, Health, and Career Satisfaction

Business leaders have a ripe opportunity to make meaningful social impact through health and beauty. Particularly when it comes to marketing footwear.
Business leaders have a ripe opportunity to make meaningful social impact through health and beauty. Particularly when it comes to marketing footwear.

How to Pivot Your Career into Marketing

If you want to pivot your career into marketing, you may be wondering what it takes to find success in the field. Here's some expert advice.
If you want to pivot your career into marketing, you may be wondering what it takes to find success in the field. Here's some expert advice.

True or False: You’re Ready for a Digital Marketing Future

How much do you really know about digital marketing? Are you equipped to compete in a changing world? Quiz yourself!
How much do you really know about digital marketing? Are you equipped to compete in a changing world? Quiz yourself!

Critical Questioning: MBA Faculty Q&A #10

Do you really need an MBA? Lots of successful business leaders don’t have one. If you’re on the fence, it might help to get a peek behind the curtain.
Do you really need an MBA? Lots of successful business leaders don’t have one. If you’re on the fence, it might help to get a peek behind the curtain.

Systemic Marketing: Steer Your Business into the Future

Digitalization has forced marketeers to throw out their old marketing funnel. So what’s next?
Digitalization has forced marketeers to throw out their old marketing funnel. So what’s next?

Critical Questioning: MBA Faculty Q&A #9

We asked GLOBIS MBA faculty what they wish all their students knew before taking their course. Here’s what they had to say…
We asked GLOBIS MBA faculty what they wish all their students knew before taking their course. Here’s what they had to say…

3 Ways the MECE Principle Makes Data Organization Easy

The MECE principle is a must-have framework for organizing data (assuming you want to avoid overlooking or counting something twice).
The MECE principle is a must-have framework for organizing data (assuming you want to avoid overlooking or counting something twice).