Corporate Philosophy

Gamification at Work Can Be Fun (Until Someone Gets Hurt)

Gamification at work is a novel strategy to keep employees engaged. But without careful implementation, gamification often causes more harm than good.
Gamification at work is a novel strategy to keep employees engaged. But without careful implementation, gamification often causes more harm than good.

One-to-one Marketing: The New Age of Parasocial Relationships 

Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.
Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.

Likeability Leads To Success: The Liking Principle

Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.
Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.

Political Savvy: Lessons from the Horan Group

Dr. Jane Horan is on a mission to promote the nuanced skill of "political savvy" as key for both organizations and individuals.
Dr. Jane Horan is on a mission to promote the nuanced skill of "political savvy" as key for both organizations and individuals.

Boost Your Business with the Reciprocity Principle

Use the reciprocity principle to increase sales, build trust, and boost customer engagement.
Use the reciprocity principle to increase sales, build trust, and boost customer engagement.

CSR in the Aviation Industry

What does Corporate Social Responsibility look like in the aviation industry? Join anthropologist Anjuli Boston as she shares what she learned as head of CSR at Embraer S.A.
What does Corporate Social Responsibility look like in the aviation industry? Join anthropologist Anjuli Boston as she shares what she learned as head of CSR at Embraer S.A.

The Impact of Great Thinkers on Modern Business Philosophies

Business philosophies today draw on the wisdom of famous ethical leaders and philosophers from the ancient and modern era.
Business philosophies today draw on the wisdom of famous ethical leaders and philosophers from the ancient and modern era.

How to Build a Sustainable Business Ecosystem

To survive in the future business ecosystem, your company needs a sustainable business model. Social entrepreneur Robin Lewis explains how that can work.
To survive in the future business ecosystem, your company needs a sustainable business model. Social entrepreneur Robin Lewis explains how that can work.