W. Tanner Kirk
W. Tanner Kirk
Content Producer, GLOBIS Insights

Mr. Kirk began his career as a professional cook in his home city of Philadelphia, but after moving to Tokyo, he decided to put down the pan and pick up a pen. He joined GLOBIS Corporation in 2021 and worked for two years as an editor of GLOBIS Insights. In 2023 he began working as a content producer.

His writing on food, culture, gaming, and business has been published across the web and in print, including The Japan Times, Japan Cheapo, Tokyo Weekender, and GLOBIS Insights.

He holds a BA in communication studies with a focus in journalism from Temple University, Japan Campus.

Digital Marketing . . . Basically

Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.
Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.

SEO . . . Basically

You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.
You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.

The MBA Is Back in Business for 2025

It looks like the MBA is back in business in...
It looks like the MBA is back in business in...

Cybersecurity . . . Basically

You know how in every heist movie, there’s a big vault with a steel door, and a bunch of guys have to blow up the safe and crack codes to grab the payload and get out before they’re caught? Well, if you replace money with your company’s data, that’s why we need cyber security, basically.
You know how in every heist movie, there’s a big vault with a steel door, and a bunch of guys have to blow up the safe and crack codes to grab the payload and get out before they’re caught? Well, if you replace money with your company’s data, that’s why we need cyber security, basically.

Venture Capital . . . Basically

They say "you have to spend money to make money,"...
They say "you have to spend money to make money,"...

Voices from Chulalongkorn Business School: Navigating the Future

GLOBIS Insights interviews students from Chulalongkorn Business School about why they chose to earn an MBA.
GLOBIS Insights interviews students from Chulalongkorn Business School about why they chose to earn an MBA.

Inflation . . . Basically

Do you ever feel like you’re making less, even if...
Do you ever feel like you’re making less, even if...

Gamification at Work Can Be Fun (Until Someone Gets Hurt)

Gamification at work is a novel strategy to keep employees engaged. But without careful implementation, gamification often causes more harm than good.
Gamification at work is a novel strategy to keep employees engaged. But without careful implementation, gamification often causes more harm than good.