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Influencer Marketing
Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.
Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Design Thinking
Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.
Gantt Chart
Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.
Navigating Change Successfully
The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.
Halo Effect
The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
Mehrabian’s Rule
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Pareto Principle
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
SECI Model
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Sunk Costs
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical Thinking
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflict Management
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Marketing Mix
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
Confirmation Bias
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial Accounting
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Pyramid Structure
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Technovate Thinking
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logic Tree
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
MECE Principle
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
From AI-powered businesses and remote work to sustainability, digital payments and subscription-based services, 2025 promises to be a game-changing year of continuous industry disruption. Here’s how 5 key business trends are shaping the future and what organizations can do to adapt to these massive changes.
Emerging technologies, shifting consumer expectations, and economic disruptions are transforming businesses, industries and workplaces globally at an unprecedented pace. Leaders must now learn how to navigate new challenges–such as meeting the demands for a future-ready workforce, the evolving roles of managers and workers, and sustained talent shortages due to intense change fatigue–as they assess how these forces will impact their organizations.
In 2025, understanding how five key trends impacting business will redefine operations, customer engagement, and profitability is essential to remain competitive and successful. Businesses must anticipate and integrate upcoming trends before they become the new norm to stay ahead of the game.
AI & Tech-Driven Innovation
Artificial intelligence (AI) is revolutionizing business operations, improving efficiency and radically transforming decision-making processes–so much so that companies who aren’t jumping on the AI bandwagon will be at a huge risk of being left behind.
The global AI market is expected to reach US$1.8 trillion by 2030. To stay relevant in this tech-driven era, businesses should invest in AI-powered tools, incorporate machine learning into logistics and operations, and train employees to work alongside AI technologies.
Generative AI and Automation
AI-powered chatbots, automated workflows, and machine learning algorithms are now being used by businesses to streamline operations, enhance productivity and reduce operational costs. Generative AI tools like ChatGPT and Google Bard–which run on Large Language Models that can analyze, categorize, generate, summarize and translate large volumes of text and also generate complex visual concepts through code–are enhancing customer service, content creation, and data processing.
AI in Decision-Making
Predictive analytics, a data analytics method that assesses current and historical data to make forecasts, allows companies to make data-driven decisions with greater accuracy. AI tools are helping organizations forecast market trends, improve supply chains, and customize customer experiences–making it possible for small business owners to compete with larger players.
Next Article
Generative AI . . . Basically
Workforce Transformation
AI and automation have now become necessary tools in the workplace to increase efficiency–compelling employees to upskill and retrain to keep up with these rapid technological leaps. Through automating repetitive tasks, AI is reshaping job roles by allowing employees to focus on high-value strategic work. To maintain a competitive advantage, businesses must integrate these technologies into their operations effectively by investing in upskilling workers and training them in AI-human collaboration, as well as in the necessary infrastructure to support these efforts.
E-Commerce
While online shopping was already popular before 2020, e-commerce grew at an astronomical rate since COVID-19–having achieved 10 years of growth in just 3 months during the pandemic. Although e-commerce has slowed since the pandemic, it is still growing modestly as businesses continue to maximize its impact on the bottom line. Global e-commerce sales totaled US$6.3 trillion in 2023, and is expected to reach US$8.1 trillion by 2026.
5G
The development of5G, the mobile network that makes it possible to deliver fast data speeds, improved latency and greater reliability, is crucial for businesses to utilize AI, automation and other tech-driven innovations such as Internet of Things (IoT) connectivity, which makes it possible to operate and gather real-time data from sensors, drones and wearables. Its ability to enhance data collection and analysis is revolutionizing industry possibilities–from the virtual reality monitoring of equipment and machinery to the remote control of traffic lights. The rapid expansion of 5G is inevitable, and it is forecast to become a global market valued at around US$797.8 billion by 2030–growing at a CAGR of 65.8%.
Social Media Advertising
A business without a social media presence will be almost unheard of in 2025. Approximately 4.95 billion users were on social media as of October 2023–and that number is expected to increase to more than 6 billion in 2028. Ad spend is increasing as well along with consumers and is expected to continue growing at a CAGR of 11.7%, valued at US$236.72 billion by 2030. Beyond ads, businesses will be strategically investing in social media communities as part of their marketing plans to build customer loyalty over the coming years.
Cyber Security
In this highly digital age, data security and privacy will remain a top concern for businesses and consumers–especially as tech-driven services ramp up online. Research shows that cyber security plays a vital role in building and sustaining customer trust and loyalty, making for a global market valued at US$500.7 billion by 2030. Keeping employees up to speed on best data security practices, using multi-factor authentication, securing networks and updating software are some ways that businesses can protect themselves from cybercrime.
Immersive Technologies
The emergence of the metaverse–a 3-dimensional space allowing users to virtually interact with each other and with digital objects using avatars–has opened new doors of possibility for businesses to engage with customers in groundbreaking ways. This has spurred the growth of immersive technologies such as augmented reality (AR), virtual reality (VR) and mixed reality (MR). Applications of AR, VR and MR span a diverse and wide range of industries–including virtual simulations of physical spaces in architecture, patient rehabilitation and surgery training in healthcare, and virtual changing rooms and product try-on simulations in retail.
The immersive technology market, valued at nearly US$28 billion in 2021, is forecast to hit US$252 billion by 2028 –an 800% increase in less than a decade.
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SEO . . . Basically
Sustainability, the Circular Economy and Ethical Business Practices
In 2025, sustainability will no longer be an option—it will be a business imperative. The emergence of investment and policy frameworks such as Environmental, Social and Governance metrics and the UN’s 17 Sustainable Development Goals–along with pressing environmental and climate change concerns–are shifting consumer and investor focus in ways that prioritize corporate responsibility, ethical sourcing and sustainability.
The circular economy–a closed-loop economic system designed to reduce waste by replacing today’s current linear model of production, consumption and disposal with a regenerative one–is expected to grow significantly by 2030, with a projected market size of US$1.3 trillion.
Businesses are shifting to circular economy models by investing in green technology, opting for biodegradable packaging and sustainable materials, and designing products with longevity in mind. Meanwhile, a growing number of eco-conscious consumers are choosing brands that design their products and services in ways that reduce waste and carbon footprints.
To cope with these demands, organizations should implement transparent sustainability policies, adopt energy-efficient practices, and invest in eco-friendly product development to align with consumer expectations and regulatory changes.
Remote/Hybrid Work and Flexible Working Arrangements
The future of work and the way people work is evolving. Workforce expectations have dramatically shifted post-pandemic–employees are increasingly demanding flexibility, and businesses that offer hybrid work models are attracting top talent.
A 2022 survey reported that 78% of people who worked remotely at the time wanted to continue with the same working arrangement over time. In 2025, remote and hybrid work models will continue to dominate the corporate landscape–driving the emergence of technologies that monitor worker productivity and ensure efficient remote collaboration.
Examples of remote technologies include the integration of VR and AR tools to enhance teamwork, training and customer interaction. These include video conferencing, cloud computing and project management tools and remote access software.
To remain competitive, companies should develop remote-first policies, invest in collaboration tools, and create engaging virtual work environments that promote inclusivity and productivity.
The Subscription Economy
The subscription economy, a business model where consumers pay to access a product or service instead of purchasing it directly, has grown exponentially over the past decade–at a rate of 437% from 2012 to 2021.
From entertainment streaming services such as Netflix, Hulu and Spotify, digital content and cloud-based web services (known as Software as a Service, or SaaS) to vehicle rentals and subscription boxes, subscription models are also emerging in healthcare, automotive, and even personal finance.
Predictable, recurring and scalable revenue streams; increased customer loyalty; and reduced acquisition costs are just a few ways that businesses benefit from subscription-based services. Additionally, AI-driven personalization enhances the subscription experience–offering tailored recommendations and exclusive member perks.
Global revenue from the subscription economy is expected to be worth at least US$1 trillion by 2028–a substantial increase of 68% from US$593 billion in 2024. To take advantage of this trend, companies should explore subscription-based pricing models, prioritize customer retention strategies, and use data-driven insights to refine offerings and enhance user experiences.
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NFTs . . . Basically
Digital Payments
In a globally connected digital economy, flexible and seamless digital payment solutions are redefining finance and simplifying cross-border transactions–making it easier for businesses to expand into new markets. In 2025, cashless, contactless and blockchain-based digital payment solutions are fast-becoming the norm due to their accessibility, convenience and efficiency.
Digital wallets such as Google Pay and PayPal, QR codes, facial recognition payment methods, cryptocurrencies, blockchain technologies and decentralized finance platforms that support peer-to-peer transactions are disrupting and reducing the reliance on conventional banking services. This transition has become a significant catalyst for inclusive growth, allowing individuals and communities from underserved markets across the globe to access financial services that were previously unavailable due to underdeveloped payment infrastructures.
Integrating multiple digital payment options, adopting blockchain technology where feasible, and ensuring compliance with evolving financial regulations to provide seamless customer experiences are some ways that businesses can keep up with the digital payments revolution.
Final Thoughts
2025 is a year that will redefine industries–offering both challenges and opportunities. Businesses that embrace AI, sustainability, remote and hybrid work models, subscription-based revenue, and digital payment innovations will gain a competitive edge in an age of disruptive industry shifts.
Staying agile and forward-thinking will be critical to long-term success. To keep pace, companies should foster a culture of adaptability, invest in learning and development, remain updated about industry trends and continuously seek opportunities to innovate and adapt to new technologies. By proactively adapting to these trends, businesses can position themselves for sustainable growth in an ever-evolving market.
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