Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?
Well, that’s SEO–or search engine optimization, basically.
That’s right, folks. Google didn’t just revolutionize the way we all find and share information online. They spawned an entire industry focused on getting websites to rank as high as possible for specific search terms on their platform. And ranking high on Google is big business.
Most people or companies want their websites to be Google’s number one for two major reasons.
Websites that publish articles and videos make their money from running ads.
The more traffic they pull in, the more eyeballs they get on the ads, and the more 0’s they get on their ad revenue checks.
But if businesses are focused on selling their own products or services, SEO is an effective way to raise brand awareness and ultimately sell more stuff.
Say you own a boutique banana company–what that entails, I’m not sure. But I am pretty sure that anyone actively Googling the word banana could be a potential customer.
Looking to capitalize on those sweet SEO gains, you get to work optimizing your page to rank on Google for the word banana.
You start blogging about bananas. You mention bananas all across your homepage. You post photos of bananas, videos about bananas…you are going bananas for bananas
So after spending a solid six months working on all of this banana-optimized content, your website is now ranking on the 12th page of Google!
Which is…not great at all.
75% of people will never scroll past the first page on a Google search. And while the first result gets around 29% of all clicks, less than 1% of Google users will click on a result from the second page–let alone the 12th.
As it turns out, banana is a very competitive search term, and there’s already a ton of websites out there that have spent decades convincing Google they are the best page to show off to banana enthusiasts.
But this is where a more creative SEO strategy comes into play.
‘Banana’ may be an impossible term to rank for, but what about ‘boutique bananas’ or ‘can I eat bananas multiple times a day’ or ‘do bananas really have potassium and why should I care?’ These hyper-specific queries are what we in the biz refer to as long-tail keywords.
Long-tail keywords are typically less competitive, so focusing on them will allow you to target specific niches within a market. It also sends a clear message of intent to Google: this guy really cares about bananas.
So while you may never get your website on page one, by creating content that appeals to this user’s intent, you’re more likely to gain visibility and reach an audience that will convert into customers.
Google has recently launched its own AI summaries that source the websites they used to compel us to click on…so you don’t have to click on anything anymore. You get the answers you’re looking for directly on Google. That’s pretty bananas!
What does that mean for the future of the SEO industry? Well, that’s a topic for another video, basically.