Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
These last few weeks, we’ve all witnessed how Mother Nature can bring the global population (and economy) to its knees frighteningly fast. Schools closed, events were canceled, theme parks shut down…then flights were slashed, borders were shut, and curfews came into play.
Parents found themselves at home with their kids 24/7.
University students no longer had access to classrooms or on-campus resources.
Companies began insisting employees work from home.
But humans are adaptable and, what’s more, love learning. Thanks to the digital age, innovations in all forms of education are springing up during the COVID-19 shutdowns.
Quarantine Days Are Not Snow Days
At the beginning of March, 99% of Japanese public elementary schools were shut down. After China, where the outbreak originated, Japan was the first country to take such measures, and while it may have seemed extraordinary in the moment, other countries across the globe fell in line like dominoes.
In fact, here’s how things look as of March 18, 2020:
Stuck at home for the foreseeable future with their kids, parents quickly leveraged social networks to share resources online, and companies picked up on the new trend fast.
Scholastic launched its Learn at Home website with “cross-curricular journeys” for kids. The New York City Department of Education, compensating for rapidly accelerating stages of lockdown, has a 10-day curriculum set up online for grades Pre-K through 12.
Of course, there’s more to life than book learning. Virtual field trips are allowing kids (and cabin fever-afflicted adults) to explore zoos, aquariums, museums, famous historical sites…even Mars (via NASA) and the Matterhorn (thanks to Google Earth VR). Some are hand-held walkthroughs, others live webcam stories. Many have been live for years, but are only now getting integrated into homeschooling curricula thanks to parents’ eagerness to keep kids both entertained and challenged.
Adults Are (Bored) People, Too
The online learning trend is by no means limited to children.
Universities, including GLOBIS, were quick to move classes online—a change that had been in the early stages of integration for many institutions until the virus threat. With no choice and little time to plan, instructors found (and continue to find) themselves diving headlong into digital alternatives, and students are proving how adaptable they can be.
“What has been most amazing about this,” says Darren Menabney, Business Presentation lecturer at GLOBIS, “is how quickly our students have adapted, and how much they loved it!”
Even beyond universities, there’s plenty of demand for intellectual stimulation.
Coursera, the popular online learning platform, has used its “Coursera for Campus” extension to make learning free for campuses impacted by the virus. GLOBIS Unlimited, which offers online business microlearning, made its service available for free to corporate users, and has now opened the offer to individual learners through April 7. Other internet solution providers, including software developers, have started sharing previously locked software or slashed prices to speed up access to online environments for universities and individuals alike.
We All Need Arts & Leisure
A rounded education is key.
Virtual tours of museums, from Amsterdam’s Van Gogh Museum to the Vatican, are just the start to bringing art into the home. The Metropolitan Opera—perhaps one of the last institutions you’d think would go digital for the sheer impact of the live experience—is streaming a free performance from its catalogue daily until its doors reopen. The Paris Opera has just announced similar plans to bring some of its top performances online for free. That’s hours of cultural entertainment in a single show!
Broadway stars and pop singers are streaming from their living rooms. Some are even on a schedule so people know when to tune in, such as Katharine McPhee and David Foster, who have promised to go live on Instagram at 5:30pm PT every day.
On the less traditional side of entertainment, a new Google Chrome extension called Netflix Party pairs group chat with synchronized streaming so people can watch Netflix offerings together from multiple locations. Teachers, parents, and other study bugs can take advantage of options like this to build communities around documentaries and other educational programs.
In short, there’s no reason these days of social distancing must be faced in solitude. We’re already tunneling to each other through innovative digital networks. And who knows? We all might just learn a thing or two before coronavirus passes.