Thanks to the growing Asian middle class and favorable policy changes such as the easing of visa requirements, Japan’s inbound tourism is booming. The government seems to be keen on making Japan a kanko rikkoku, or a tourism-based country, but is it actually possible for tourism to drive economic growth? Travel consumption in Japan peaked in 2006 at around 30 trillion yen, but the current figure, despite an impressive growth of inbound travelers, is in the 24-25 trillion yen range. The travel industry also continues to have a very high ratio of part-time workers with low salaries. How can we correct this imbalance and bring real prosperity through inbound growth? G1 Global welcomed panelists from the tourism industry to share their expertise.
October 14, 2018 G1 Global Conference
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