Influencer Marketing

Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.

Leading High Performing Remote Teams

How can leaders ensure that performance remains high in remote or hybrid-work environments?

Design Thinking

Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.


Learn what reciprocity is and how it can motivate people and boost sales.

Gantt Chart

Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.

Navigating Change Successfully

The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.

Halo Effect

The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.

Anchoring and Framing

Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.


Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.

Content Marketing

In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.

Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.

Get started on your content marketing journey today.

Sustainable Innovation in Times of Disruption: Choices for a Better Society

There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.

To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?

It's time to find out.

Social Media & Digital Communications: Impact on Global Public Opinion

Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.

What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?

Discover what top media and communications experts have to say.


Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.

Mehrabian’s Rule

The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.

Pareto Principle

Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.

Country Analysis Framework

Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

Compared to powerhouse startup cultures like the US and China, Japan has some catching up to do. While the US invested 0.64% of its GDP into VC in 2019, and China 0.23%, Japan portioned off just 0.08%. Tokyo is still in the early stages of a creating supportive startup scene, with bureaucratic red tape and language barriers being huge obstacles for budding business ideas.

But recently, there have been signs of change in terms of government policy for fostering entrepreneurial endeavors. With the Kishida administration increasing the investment in startups by 10 times to ¥10 trillion (¥77.7 billion) over the next 5 years, new graduates may be more incentivized to choose entrepreneurship over lifetime company employment.

In October, Emre Yuasa, from GLOBIS Capital Partners met with Alex Crisses, Managing Director, Global Head of New Investment Sourcing & Co-Head of Emerging Growth to discuss General Atlantic’s venture capital philosophy and thoughts on the investment potential in Japan.

According to Crisses, the growing entrepreneurial scene has caught the attention of venture capital firms now that many new Japanese companies are open to expanding beyond the domestic market. Further fueling this change is the impact of COVID-19, which has facilitated virtual operations and helped to alleviate the logistical hurdles that previously held many entrepreneurs back. A perfect shift for General Atlantic, which specializes in helping companies go multi-market and bringing together CEOs across geographical borders.

Below is a partial transcript of the seminar, edited for clarity.

Next Article

Will AI Enable Scrappy Startups to Take on Big Business?

As of March 31st, 2023, GLOBIS Capital Partners has completed fundraising a total of 72.7 billion yen for its 7th fund. GLOBIS Chikenroku’s Yoshika Yoshimine interviewed two new general partners, Satoshi Fukushima and Emre Hidekazu Yuasa, about the background to the establishment of the 7th fund and its vision for the future.

Invest in Entrepreneurs with Greater Opportunities than Risks

As of March 31st, 2023, GLOBIS Capital Partners has completed fundraising a total of 72.7 billion yen for its 7th fund. GLOBIS’ Chikenroku’s Yoshika Yoshimine interviewed two new general partners, Satoshi Fukushima and Emre Hidekazu Yuasa, about how they choose who to invest in and thoughts on the future.

Emre Yuasa: First of all, welcome to Japan. Second of all, if you could, please start by explaining what brought you here. And as I’m sure your team has given you a lot of information about Japanese startups, what’s your view on Japanese startups so far?

Alex Crisses: Great. Well, I’ll answer that. That’s a really loaded question. We really do believe, every year we look at what is a growth opportunity for us. We’ve uniquely identified Japan as an area, and a region, that we think could be particularly exciting. And we are excited about it, we’ve done a lot of research.

Obviously, the Japanese economy is enormous. The infrastructure is amazing. But, as a private equity investor, there’s sort of this notion that the Japanese entrepreneur doesn’t want to expand outside of Japan. That the ambition is to stay within the economy, which is large. We think that’s changing and we think it’s changing across three dimensions.

Number one: we think that there are more and more people who want to be entrepreneurs. I’m on the board of my business school, which is global.

They just did this study, which compares to when I graduated, which goes to show I’m old, 75% of the people wanted to do investment banking. And about 10% of the people wanted to identify themselves as entrepreneurs. This is all around the world. Recently, I had my 15-year reunion and it’s literally reversed. 75% of people want to be entrepreneurs. Nobody wants to do what I do in finance. Like my wife, a good percentage want to be in fashion. So nothing was cool when I did it. And that is clearly the case.

With that as a premise, we have to think: why now? Why is Japan unique? One really is. And I give GLOBIS all the credit. And I was really just so impressed with the network that’s been built over a long period of time, which is there really is an ecosystem of venture capital that has evolved to a point where we think growth equity is an appropriate player, meaning there’s a conduit between early stage venture, late-stage private equity, someone in the middle to keep companies private longer and to give them a greater chance of getting scale before they go public.

“The number one predictor of success, which people may or may not think is the case, is the longevity that the founding team knows each other. The reason for that, which is not surprising, is because being an entrepreneur is hard. Building a company is hard, and you have to have that trust and history in order to navigate the waters.”

Alex Crisses, General Atlantic

Number two: we’ve been super impressed with the people in this room, and the stories of the GLOBIS portfolio. Maybe it’s generational, but the ambition of Japanese entrepreneurs and companies is very, very impressive. We go all over the world, they’re saying, Emery, I give this talk in every sector and geography. And I’ve just been very impressed with the ambition to grow, not just within, but outside of Japan.

And that doesn’t mean you have to go to the United States tomorrow. But even within the region, the ambition is global.

Number three: We are actually going to have some government meetings this week and I think for the first time in a long time, the government is really stepping in to welcome foreign investment.

I think that’s a very powerful message and a powerful step in the sense that you have this confluence of factors that makes this an ecosystem that’s really ripe for innovation, ripe for disruption.

Now is a very unique time in the history of the country, relative to its economic development, and in particular, its private investment ecosystem.

“The focus of General Atlantic is, has, and always will be on thematic growth-oriented investing. So we consider ourselves the architects of what’s called growth equity. Growth equity is really that sweet spot between venture capital and private equity, where there’s product market fit and we have the ability to impact, on a global basis, a company’s trajectory. So one of the things that we find most valuable is our ability to take a company that is in whatever geography and extend them throughout the world.”

Alex Crisses, General Atlantic

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