The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
What do sugar cane, bamboo, and cassava have in common? They’re all environmentally friendly alternatives to plastic.
Pollution, climate change, and carbon footprints have inspired entrepreneurs the world over to seek innovative, renewable solutions for more sustainable business models. A 2020 study by startup accelerator TechFounders and sustainability consulting firm akzente found that 62% of European startups considered environmental impact prior to their founding—only 14% said they hadn’t thought about it at all.
But some eco-friendly startups are going beyond just thinking about sustainability, or even implementing internal processes. These future-focused leaders are building products that impact the sustainability of their customers and communities.
EcoNest Philippines is one of these environmental startups proving that even small businesses can make a big impact.
Joshua Caampued, cofounder of EcoNest, proudly states that his company specializes in “eco-friendly, technologically advanced, unique packaging products,” as well as “custom business solutions for enterprises in the Philippines.” We spoke to him about how EcoNest got started and how it’s moving towards a more sustainable future.
The market for plastic alternatives is growing fast. What makes EcoNest special?
Our products range from cassava biobags that dissolve in hot water (a direct alternative to plastic bags or mailer pouches) to takeout boxes made from sugarcane. We even have bubble wrap alternatives made from sustainably sourced paper. But we don’t only sell products that are currently on the market. We’re constantly looking for the latest eco-friendly items, both to curate them for clients and assess whether they are really earth friendly.
For example, we see to it that our paper-based items have Forest Stewardship Council (FSC) certification, ensuring they were sourced without harming the world’s forests.
The ultimate goal of the company is to alleviate the consequences of plastic and chemical waste, and this is reflected in our three brand pillars: prevent, sustain, and cure.
By prevent, we mean to prevent further damage to nature by offering truly eco-friendly products.
By sustain, we mean to help our partners sustain their transition to eco-friendly materials through communication campaigns. We educate end users on the proper care and disposal of our products through social media, as well as through webinars.
By cure, we mean to help cure what is already damaged in our environment. We do this with donations and activities like beach cleanups, mangrove and pawikan (sea turtle) preservation, and tree planting activities. These are also opportunities to engage the community. During our tree planting activity, for example, we reached out to young kids in the area and taught them about the importance of preserving Mother Nature.
Guided by these pillars, last year we were able to eliminate around 2 million pieces of petroleum-based plastic thanks to consumers who switched to using our eco-friendly items.
Did you always envision yourself working in the green startup space?
Not in the beginning. Only after finishing the GLOBIS course on kokorozashi did I realize that my life goal is to help save the world from climate change.
Initially, my goal for my MBA was to strengthen my knowledge in the field of finance and investing, since I’m an active trader on the Philippine Stock Exchange. I decided on GLOBIS because I was attracted to the diversity of students and successful alumni. I really enjoyed Japan and came to appreciate its rich culture and exceptional cuisine.
But studying about kokorozashi made me realize how important preserving nature is to me, too. I greatly enjoy the beach, especially surfing. Knowing the current pollution situation of our waters, I realized the beaches I love probably won’t last for future generations if we don’t take action immediately. Our legacy should be to pass on the beautiful things we have and that joy we feel in nature.
Back when I first started thinking about this, my partner was into the food business and joined a certain bazaar that requires sellers to use only truly eco-friendly packaging materials. It turned out these were really difficult to find. At the same time, I was seeing a lot of new eco-friendly technologies and products being sold and distributed in other countries. I thought to myself, “Why not make these available here, as well?” That’s when we realized the potential of the industry and the positive effect it can bring to society.
I know now that it’s my purpose to protect what I am passionate about. And I do that through EcoNest Philippines.
What are the biggest struggles you’ve faced? Did you learn anything important in the tough times?
Most people think that starting a business is easy, and I was guilty of this prior to launching my business. But in reality, this is no easy task. Every day, there is a problem that needs to be addressed, ranging from HR and daily operations to financial concerns.
This stems from the problem most startups experience: systems need to be employed and adjusted to cover all areas of the business. Problems will arise on a regular basis, and the business should be able to adapt and adjust. Like they say, “Fail fast, and pivot.”
Formulation of a business plan prior to launching is not all there is to it. You should also be prepared to make adjustments along the way. You need to identify the changes necessary to perfect a system that fits your business so it can run smoothly.
What’s been the biggest success of your career so far?
Simply being able to launch the business and keep it running! The challenges I have encountered have strengthened my character and my business know-how. I never imagined that I would be managing this type of business—I had no background in it, after all. But my MBA equipped me to better handle various situations.
I have accepted that things will not get easier as we run the business. It will only get more and more difficult each day. But only by continuously learning and adapting can I make a great impact on my community.
It can really be overwhelming, especially now that we have an ongoing pandemic that’s forcing so many businesses to close down. We had to adapt in the way we run the business. Like a lot of companies, we implemented work from home setups. We had to make extra sure we had proper sanitation of the warehouse and boxes.
But we are here, surviving and continuing to save Mother Earth one plastic bag at a time.