Sunlight shines on green grass and a glassy earth in a forest

Influencer Marketing

Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.

Leading High Performing Remote Teams

How can leaders ensure that performance remains high in remote or hybrid-work environments?

Design Thinking

Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.


Learn what reciprocity is and how it can motivate people and boost sales.

Gantt Chart

Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.

Navigating Change Successfully

The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.

Halo Effect

The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.

Anchoring and Framing

Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.


Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.

Content Marketing

In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.

Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.

Get started on your content marketing journey today.

Sustainable Innovation in Times of Disruption: Choices for a Better Society

There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.

To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?

It's time to find out.

Social Media & Digital Communications: Impact on Global Public Opinion

Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.

What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?

Discover what top media and communications experts have to say.


Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.

Mehrabian’s Rule

The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.

Pareto Principle

Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.

Country Analysis Framework

Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

In the summer of 2020, amid the growing specter of a global pandemic, Amazon, Facebook, Google, and Apple were put on trial. A committee of representatives from the Congress of the United States levied a series of questions challenging the CEOs to justify their dominant, monopoly positions. Besides the antitrust trial, all four were mired in controversy surrounding human rights, ethical labor concerns, and sustainability. Pressure to grow at all costs—to “move fast and break things,” as Facebook’s Mark Zuckerberg proclaimed—justified the sacrifice of sustainability for bottom lines.

Believe it or not, three of the four companies under review were startups founded within the last twenty-five years. Had environmental, social, and governance (ESG) values been baked into their cultures from the start, the story would be different. As they grew, sustainability would have been at the core of their strategies and their missions. It would have shown in ESG-positive impact from the spread of their technology. They would have self-regulated long before Congress took action.

ESG principles are much easier to maintain when baked in at the start. So how does a startup truly innovate with sustainability at its core?

1. Forget disruption—sustainable startups impact.

Innovation no longer means the disruption of old business models—innovation now means how quickly, deeply, and substantially you create positive impact as you meet demand. In this environment, it is not enough to avoid sustainability, or simply “do less harm” and appease the status quo.

With their agility and progressive potential, startups in particular will be held to an even higher standard than established companies. As you build your business, be sure that you’re answering the following questions:

  • What are you doing to address your problem in a novel, sustainable way?
  • Are you restoring earth balance and honoring planetary boundaries (climate change, freshwater use, etc.)?
  • Will you create positive change, equity, equality, access, and quality of life outside of the wealthiest 20% of consumers?
  • Are you enabling real democratization with demonstrable impact to previously excluded communities?

Answering these questions up-front is a surefire way to set your startup on the right path.

2. Adopt new impact metrics and definitions of “value.”

Current top and bottom lines exclude external impact—both positive and negative—to people and the environment. But soon, financial performance (like revenue, rate of spending, and lifetime value) will converge with ESG measures like decarbonization, stakeholder health, and a company’s internal equity policies and results. In this confluence, impact-adjusted values will begin to show up on financial sheets. The cliché claim that you are “making the world a better place” will now require data as evidence in your quarterly results.

The Sustainability Performance Indicator Standard

In the new order, impact KPIs (iKPIs) will take the place of traditional key performance indicators. iKPIs will answer the question “What is your contribution to the world within your scope and context?” Verified, positive results will serve as marketing and sales points when performance matches goals—and be used to create and iterate strategy beyond simplified growth metrics. Businesses seeking to be sustainable from the start should integrate these metrics into their iteration process from day one.

For a company focused on the issue of climate change and carbon impact, a common iKPI would be “tons of carbon dioxide removed from the atmosphere.” The amount of carbon removed is measured and reported, along with a transparent process to verify the removal amounts. This iKPI is then used in both external communication and internal updates, appearing next to other conventional KPIs like revenue growth, employee retention rate, and customer count.

iKPIs That Achieve Your Goals

iKPIs will be different for every industry and should be unique to your company. To develop your own set, reflect on your mission and answer the question “What are the material issues we impact?” Deciding what is “material”— important to society, your company’s role, and the stakeholders involved—is a philosophical process. It’s not a one-and-done thing. Your company’s materiality should change as the context, the company, and the world change.

Finally, ensure your iKPIs are connected to the real-world outcomes you want to affect. No one learned this lesson harder than Toms Shoes. The company grew around a one-for-one consumer principle: for every purchased pair, Toms gives another pair to someone without shoes. But “number of people in need given shoes” didn’t measure or address the underlying poverty causing shoelessness. The company experienced backlash after it was shown they were using foreign labor rather than labor in the target communities. On top of that, their shoe donations were having little or no effect. In response, Toms iterated their strategy and changed their iKPI to better address the root cause of poverty. They now produce many of their shoes in the communities they hope to help.

3. Seek out ESG-conscious investors.

Impact- and sustainability-focused funds with strict criteria for investment are now influencing the rest of the venture capital community. Sustainability is both a measure of risk and a tool for expanded returns, as rapid assessments of fast-moving startups can send valuations soaring—or find toxic businesses abandoned as complete losses. Choose investors who understand this and support larger impact goals. Similarly, make sure your board aligns with sustainability principles. That’s critical for ESG performance.

To find those perfect investors, look at track records and verified results. If the fund or focus on sustainability is new, consider how their stated mission will result in real-world impact. What does their portfolio and investment criteria say about how much they value real impact? In those early conversations with prospective investors, your own iKPIs need to be front and center in your pitch, milestones, and strategy.

The Danger of Sustainability Frauds

Watch out for investors with mixed or questionable ESG performance. Look for “avoidance ESG,” where investments are not made in areas with direct impact on sustainability issues. Look also for any history or reputation of “greenwashing” or “positivity washing.” These companies (and the funds behind them) are marketed as having a positive impact where little to none exists. Classic examples were set by the oil and gas industry, which famously hid carbon emissions and the un-recyclability of plastics made from petroleum. More recently, vaping has also been exposed.

Don’t get discouraged by these charlatans. There are plenty of serious, strict, and driven funds committed to real impact. And if you’re serious about sustainability, these investors are ready to get to work.  

4. Bake sustainability into your company culture.

Living your mission is as important as the external impact of your product. How you operate and what you value day to day shows and reminds your employees, your customers, and your investors what is important. Aligned policies and daily practices continuously reconnect everyone to the mission.

By the time a startup reaches the scale of an Amazon or Google, the culture is already locked in with heavy momentum. The fact that external pressures (government regulation, protests, etc.) are now forcing change means the path, by definition, was unsustainable. It’s important to recognize that both culture and bias are formed in the very earliest days by the founders, executives, investors, and board.

Intentional questions at the launch and pre-seed funding stages set the course for long-term, sustained success. What ideal model for sustainability will you set? Who needs to be included? What lived experiences and perspectives are inseparable from the problem and mission? Where are the gaps in your founding team’s experience, network, and knowledge? How will you measure success? The answers to these remain important, even as investors and executives change.

Sustainability on the Ground

Day-to-day policies will address further questions: Are you paper- and plastic-free in the office? Are regular volunteer hours encouraged and supported for aligned community initiatives? Is there a set percentage of paid time for team members to dedicate to new, creative initiatives?

Direct connection of your team to your cause means a deeper sense of purpose, loyalty, and impact. That creates a bond and energy you can feel in every interaction. Marketing becomes a natural extension of your lived philosophy. Internal and external messaging become consistent as part of an end-to-end culture.

Once baked in, sustainability is no longer a tradeoff or secondary priority. Your business model will last, your company will scale, and best of all, you’ll never be put on trial. You are in the business of impact.   

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