The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
In the face of climate change, consumer priorities, and new definitions of ROI, there’s one word on every business leader’s mind: sustainability.
Actually, it’s often more than just that one word. “Sustainability” is a blanket term that can mean many things. When you say you want your product or service to be “sustainable,” it’s a bit like saying you want your diet to be “healthy.” And what does measuring sustainability in business actually look like? Your production will be scalable with minimal risk to the environment? You’ll achieve net zero carbon footprint? Your product will be 100% recyclable?
From investors to consumers, all of your stakeholders will want to know exactly what your company means when it says it’s practicing sustainability.
Why (and How) C-Suites Should Make Sustainability the New Bottom Line
What is sustainability in business?
To start, it’s worth noting that the concept of sustainability stretches beyond the environment, encompassing societal and economic impact.
Some sources, including UCLA, claim that “Sustainable practices support ecological, human, and economic health and vitality.” Others, including McGill University and Investopedia, take it further. According to their definitions, sustainability means meeting our needs today without negatively impacting the needs of future generations.
Either way, to say your business is sustainable is a weighty claim. Accordingly, there are many criteria, frameworks, and business practices out there meant to guide sustainability. From the UN’s SDGs to the coveted carbonless footprint, here are five buzzwords every business leader today must understand in order to globalize, satisfy consumer expectations, and make a positive contribution in a changing world.
What are SDGs?
In 2015, the United Nations Member States aimed to both define parameters for sustainability as a concept and set goals for how to make that concept a reality. The result was seventeen Sustainable Development Goals, or SDGs. These have since been embraced by governments, corporations, independent projects, and other organizations as a guide map for the future—well, at least to 2030.
Seventeen may not sound like enough to cover the world’s problems, but the scope of SDGs is considerable. They include everything from world hunger (SDG 2) and clean water (SDG 6) to reduced inequalities (SDG 10) and peace (SDG 16).
Why Your Company Should Care about SDGs
While sustainability may be a common goal, every business has a unique position to take it on. The SDGs outlined by the UN can help your company find its niche for positive social impact—and be a part of something bigger.
But the clock is ticking—the UN’s ultimate goal is to move the needle on all seventeen SDGs by 2030.
What is ESG?
Another acronym common to sustainability messaging is ESG. ESG stands for environmental, social, and governance, and it’s used to define the three primary realms of sustainability efforts. Are you a steward of the environment? A driver of positive social impact? A champion of fair corporate governance?
In this era of climate change, political unrest, and gender inequality, businesses everywhere have a new appreciation for sustainable practices. In fact, many an organization is building ESG impact right into its business strategy.
How to Transform Your Business with ESG Strategy
Why Your Company Should Care about ESGs
The incorporation of ESGs into business practices, by some accounts, dates back as far as the 1960s, when investors started really paying attention to how companies operated ethically.
Nowadays, investors care a lot.
As sustainability-focused angel investor Patricia Bader-Johnston puts it, investors are increasingly drawn to ventures that pass the “look-around-the-corner” test, essentially making every aspect of their operations sustainable, not just the look of the final product. So regardless of how you might feel about certain political, social, or environmental issues, businesses need to prove they have a long-term vision and ethical standard. That can start with an ESG strategy.
What, exactly, is a carbon footprint?
Zero: the magic number in the age of climate change.
More specifically, a net zero carbon footprint is what everyone seems to want. Airlines offer optional fees to “offset” travelers’ carbon footprints. New data shows that video meetings can save 96% of their carbon footprints by turning off the camera.
But what does that mean? How can a video call have a footprint?
The “footprint” part of a carbon footprint is the impact of the actions—all the actions—you take, measured in greenhouse gasses (particularly CO2). Travel, for obvious reasons, is often considered one of the biggest contributors to greenhouse gas emissions. But even small actions can raise your carbon footprint.
The simple act of drinking a bottle of water from a vending machine, for example, folds you into the entire journey of that product. Machinery pulled the water from the ground; plastic was manufactured for the bottle and label; planes, ships, and/or trucks shipped the bottle to the vending machine; and the vending machine itself runs on electricity that kept the bottle cold. All of that—manufacturing, energy, shipping, storage—and more factors into your carbon footprint the moment you make your purchase.
For the record, the estimated carbon footprint of a single 500ml water bottle is 828g of carbon dioxide. And the global average carbon footprint per person is about 4 tons per year—except in the US, where the average is closer to 16 tons.
Why Your Company Should Care about Its Carbon Footprint
The bigger a company is, the bigger its carbon footprint will become—you’ll have more products and services, more suppliers, more supply chains, and more regions to cover. Your carbon footprint has a direct environmental impact. The unhealthier the planet, the shorter our collective future (that includes the future of your company).
Put another way, no one likes that guy at the party who eats all the cake and leaves a mess for the host or other guests to clean up. Consumers, too, are increasingly less keen on supporting organizations with blatant disregard for the mess they’re making (and leaving behind).
The future is one of collective responsibility, and that can easily start with reducing your carbon footprint.
What’s the difference between CSR and CSV?
CSR stands for corporate social responsibility, and that used to be the easy avenue for companies to show they cared. But nowadays, we’re hearing less about CSR and more about CSV—creating shared value.
How did that happen, and what’s the difference?
The Association for Corporate Citizenship Professionals says that “CSR truly began to take hold in the US in the 1970s, when the concept of the ‘social contract’ between business and society was declared by the Committee for Economic Development in 1971.”
The social contract comes from an understanding that businesses exist at the discretion of the public, and that means they have an obligation to create positive impact.
Eventually, around 2011, CSR lost its luster because companies started exploiting it for good PR. CEOs donated to children’s hospitals for clout; employees did beach cleanups at the prodding of HR. CSR activities weren’t integrated into strategies or business models.
CSV, however, aims to solve that issue by demanding measurable value that’s part of the company’s core activities, not just one-off, feel-good photo ops.
Why Your Company Should Embrace CSV
The social contract is real, and with social media, there’s truly nowhere left for corporations to hide. Consumers want to see business leaders out there doing good with their product or service. Investors want to see long-term scalability in a world shaped by those expectations. Employees want to take pride in the work they do.
It’s all about value—shared value.
Creating Shared Value and the Power of SDGs
What is greenwashing?
Greenwashing happens when a company’s sustainability efforts are all in its marketing, similar to how CSR is often all for good PR. You paint your logo green, talk about how lowering a carbon footprint is something everyone must do, and tout the value of the social contract.
But you don’t actually do anything to stop your negative impact.
Why Your Company Should Avoid Greenwashing
The danger of greenwashing is obvious. Like pinkwashing for LGBTQ+ issues and bluewashing for ethical practices, greenwashing is the worst way your company can “embrace” sustainability. And as we saw with the 2021 demonstration outside the COP26 Conference, consumers know it.
The opposite of greenwashing is green blushing—the act of actively hiding your business’s environmental efforts. There are a number of reasons a company might do this, but it’s not something you necessarily have to do to avoid greenwashing. Sustainability is something every business should be working towards, and your milestones are something you can be proud of. Just don’t let yourself fall into the trap of believing you’ve done enough with one or two trees planted.
Embrace the Benefits of Sustainability in Your Business
Sustainability is, by definition, an endless undertaking. While that scale can be overwhelming, business leaders are among the key stakeholders in our future.
The most important thing for your business is to understand how it does or can impact the world for the better, where it needs to improve, and how it can create shared value for society today, tomorrow, and beyond.