Two human hands, one holding a tree, the other a big city over blurred nature background, representing SDGs
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SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.

Groupthink

Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

In September 2015, the United Nations adopted the “2030 Agenda for Sustainable Development,” a set of ambitions targets for improving the world in areas such as poverty, education, gender equality, and the environment. Many businesses have since adopted the Sustainable Development Goals (SDGs) outlined in the agenda as part of their missions.

But what does it mean for a company to embrace SDGs? And what’s the best way to put these lofty ideals into practice?

The Role of SDGs in Business

One way to think of SDGs is as a framework for creating new markets. SDGs can help companies better identify their core competencies and competitive advantages, and from there create new value, both for society and for themselves. For that to happen, companies need to put the pursuit of SDGs at the core of their businesses, rather than treating it as a charitable sideline.

Many companies already practice corporate social responsibility (CSR). In Japan, CSR activities are generally seen as corporate good deeds unrelated to a company’s primary business. But a better approach to sustainability is closer to the Harvard Business School professor Michael Porter’s concept of Creating Shared Value, or CSV. In 2011, Porter defined CSV as “policies that increase a company’s own competitiveness while improving the local community and economic environment in which it operates.”

It’s a win-win approach to doing good that helps both society and the bottom line.

Now, in the SDG era, companies that take this approach use the 17 broad goals and 169 concrete targets laid out in the UN’s 2030 Agenda as a guide to maximizing the social value of business activities while minimizing risk through stronger corporate governance and more responsible procurement and supply chain management.

SDGs in Action: Hitachi’s Sustainability Initiatives

In Japan, Hitachi has long positioned itself as a sustainability leader. It began incorporating the SDGs into its management strategy in 2017. In May 2019, it introduced a “triple bottom line” to measure social, environmental, and financial value in five business domains: mobility, life sciences, industry, energy, and information technology.

Hitachi says SDGs are shaping its core infrastructure business. The company says its water, sewage, and desalination technologies, for instance, “provide safe water and toilets to the world” (SGD goal #6) for 70 million people a day. Hitachi has also set quantitative goals such as reducing CO2 emissions by 80% across its value chain and improving water and resource use efficiency by 50% by fiscal 2050.

For Hitachi and other businesses, SDGs are both a vision for humanity and an opportunity for business growth. They drive trends like the shift to renewable energy, increased use of digital technology, and the development of advanced mobility systems. At the same time, protecting the environment and fundamental human rights can double as a way of avoiding business risk. In that sense, SDGs can serve as a kind of corporate survival strategy.

How to Shoot for the Moon

Many SDGs are highly ambitious—“moonshots,” to borrow a term derived from the American Apollo rocket program that met President John F. Kennedy’s national goal of putting a man on the moon. They include eradicating HIV/AIDS, malaria, and tuberculosis by 2030 and achieving full employment and equal pay for equal work for all. 

Moonshots are, by definition, difficult to reach. But three ways of thinking can increase the chances of success: backcasting, deductive innovation, and interconnectedness.

Backcasting

Backcasting means making the future you envision the starting point for strategic planning.

Backcasters don’t extrapolate from existing trends like traditional forecasters do. Instead, they begin with a desired destination, imaging the conditions and technologies needed to get there, and set to work accordingly.

Deductive Innovation

Deductive innovation is a way of creating solutions that address the root causes of problems.

Want to address child hunger? A cafeteria that provides meals to poor children can make a marginal difference, but it is not a fundamental solution. Deductive innovation—sometimes called design thinking—points to the need to innovate in areas such as education for parents with unstable employment and support for single-parent households. Such initiatives are aimed at reducing underlying poverty.

Interconnectedness

The third key to SDG success is connecting various goals. There are a range of points that can be leveraged to realize multiple SDGs.

The United Nations World Food Programme (WFP) is implementing a school meals program to improve conditions in entire villages in developing countries. Providing school lunches has positive, compounding effects for communities: it brings more children to school, reduces hunger and malnutrition, expands employment opportunities, and stimulates the local economy. It even supports local farmers by sourcing ingredients from nearby farms.

SDGs and You

Businesses looking to embrace SDGs should think beyond meeting them one by one. The real impact will come from interconnectedness, so look for opportunities to create SDG domino effects. That will multiply the pay-off from your efforts.

Companies that place SDGs at the core of their businesses and use them as a guide to finding new markets will see great payoff in the years go come. And that payoff will be measured in increased corporate, as well as shared social, value.

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