Influencer Marketing

Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.

Leading High Performing Remote Teams

How can leaders ensure that performance remains high in remote or hybrid-work environments?

Design Thinking

Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.


Learn what reciprocity is and how it can motivate people and boost sales.

Gantt Chart

Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.

Navigating Change Successfully

The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.

Halo Effect

The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.

Anchoring and Framing

Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.


Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.

Content Marketing

In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.

Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.

Get started on your content marketing journey today.

Sustainable Innovation in Times of Disruption: Choices for a Better Society

There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.

To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?

It's time to find out.

Social Media & Digital Communications: Impact on Global Public Opinion

Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.

What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?

Discover what top media and communications experts have to say.


Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.

Mehrabian’s Rule

The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.

Pareto Principle

Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.

Country Analysis Framework

Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

How could a social entrepreneurship initiative like Teach For America work in Japan, where poverty seems almost nonexistent? Or is it really nonexistent?

Leaders and entrepreneurs need passion, plain and simple. And if your passion is to make an impact, all the better. It will drive motivation, keep your mind innovative, and open doors you never imagined. It could even save lives.

Yusuke “Ed” Matsuda, founder of Teach For Japan, explains how he met career challenges to expand his passion for education, paying forward the incredible impact of a teacher who saved his life as a child.

Next Article

How Promoting the Invisible Heart Will Bring the Investment Impact Revolution

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Hands reach up against a sunset with a globe of human icons linked to external points across the sky

The Challenges of Social Entrepreneurship: Teach For America & Teach For All

Teach For America CEO Wendy Kopp shares some of her key lessons learned, from team management to business strategy.


Poverty in Japan: Why the Silence?

Yusuke Matsuda:

People think, “There’s no poverty, there’s no issue in education, we’re fine.” But what I found out is that’s not true. Through my experience, for example: I was a middle school student who really suffered from the education system. I know of other students or other classrooms—there’s a number of students who are suffering from the system.

One example might be the poverty issue. People think that Japan doesn’t have poverty, but if you look at the data, that’s not true. If you look at the OECD relative poverty rate, Japan is the fourth highest in the OECD countries. It’s very close to what the numbers are the United States. So why is it that we feel it’s this different? I think one thing is because in the United States, it’s very concentrated. If you go to these areas, you can really see it. You can feel it when the poverty rate is over 90% or the crime rate is very high.

But in Japan, it’s very dispersed. So in every region, every community, you have 10–20% of students who are receiving government welfare in order to study. Of course, there are districts—for example, that Teach For Japan is supporting—where the poverty rate is close to 50%. And if you go to those communities, you can feel it. But it’s very rare, for example, for government leaders or business leaders to step into those communities. There’s no one who’s advocating for the issue.

So what’s happening in Japan is it’s like a zombie. For a long time, the poverty rate is increasing and increasing gradually. Seven, eight years ago, no one, nobody was talking about this. But now, suddenly, it’s in the media. It’s because of one or two cases where there was a student died from poverty. There was a consequence, and then the media was there.

But the point is, the issue is there. For me, I sensed it because—I saw the data, but not only just the data. I asked my friends, the teachers, my colleagues, and I also reminded myself of how I was suffering within the system. So, it was my personal journey to make people realize how important this issue is and how severe the situation is.

Finding a Way to Pay it Forward


I had a great teacher who transformed my life. He saved my life. That’s one of the biggest reasons that I have [for getting involved with education]: I had a person who saved my life. I need to pay it forward. I need to give back.

I still remember—I was bullied when I was in middle school and I had Mr. Matsuno, my physical education teacher who helped me out. And I went to him, when I was back in high school, to say thank you to him. And I said, “Thank you. You saved my life, and I wanna give back.” But the comment that he made was, “Don’t give it back to me. Pay it forward to the students that are in a similar situation.” And I thought, “Oh, this adult is very cool. I wanna be like that!”

So I’d never thought about becoming a physical education teacher. But because of Mr. Matsuno and his inspiration, I decided to become physical education teacher. So I think it’s like a calling for me. I need to continue paying forward.

But the other point is—I think this is what Wendy mentioned—once you’re out there and you’re shouting out your vision, there are actually a lot of people who say, “No, it’s not gonna work.” It’s not gonna work in Japan. It worked in the US, but not in Japan. Or, there’s no poverty in Japan, or the education system is fine, or you’re too young, or whatever.

But out of those people, there are one or two who contact you and say, “You know, I really believe in this. This is something that I was already thinking of. And thank you for starting it. I want to join.” Or there are people who say that, “Education is crucial, and teacher development is crucial, and having diverse young potential leaders coming into the classroom is something meaningful. So I would like to invest in you, donate some money.”

Or there’s the board of education. Out of whatever is said, or whatever’s believed in the system, there are teachers or a board of education, teacher recruiters, who are saying, “We’re really lacking the talent. We need more teachers.” We need teachers who are talented and passionate about education. We receive a lot of requests.

So, as you gain this force of allies, I think that’s really when it becomes a movement. And that becomes one reason or one responsibility that we need to deliver to really answer to these expectations or hopes that we receive.

3 Important Questions for Social Entrepreneurs


I think there are three questions I would like to ask the young professionals or the new graduates who are thinking of their own career.

  1. How much leadership are you actually gaining through your own experience?
  2. How much direct impact are you seeing through your job or your life?
  3. How fulfilling is your life?

How much leadership are you actually gaining through your own experience?

And for the first one, about the leadership—I was a consultant before, and I also worked in various organizations. But I would say my first career, my two years of experience working as a teacher, was the most challenging. But I [found] my leadership capacity there.

As a teacher, you really need to set the vision. You need to have a common shared student vision. And you also need to communicate with each individual, all different personalities, different personal dreams and visions, as well. You also need to communicate them to build trust with them. And you also need to have the goal, build the trust, and have the plan to achieve the goal.

What you’ll realize is you cannot achieve that vision or goal by yourself. You need to engage colleagues and teachers. You also need to engage the parents. You also need to engage the community so that you can support or create an environment so that the kids will actually achieve that vision. So I think that during the two years that I was working as a teacher, every day I learned something about leadership. And I think because of those two years, because of that, I am standing here today.

The first question: think about how much leadership you’re gaining through your career. And I think leadership is gonna be the key, and it’s gonna be the key driver to make change, and make your life happy.

How much direct impact are you seeing through your job or your life?

The second [question] is how much impact do you have? I talk to a lot of business leaders, talking about impact, but there are not that many people or jobs that create direct impact to change someone’s life or make it a better world. But I think teaching is definitely the one position that enables that. Every day, you face thirty students. And these thirty students might be the changemakers for the future.

So think about that: How many changemakers we are lacking in society now? You can change that. You could change that by stepping into the classroom.

How fulfilling is your life?

The third [question] is about how fulfilling your job is. Again, in Japan, there are a lot of business people on the commuter train. You could really realize how people, by their faces looking down, how daunting [their lives] are. It’s very dark, right? I don’t really see that much fulfillment, seeing those commuters.

But step into the classroom and look at the teacher’s face. It’s a very different face. They seem happy. It’s of course challenging, but through these expressions or faces that you see, you can really see how they’re very feeling. The job is fulfilling. [All the] feedback you receive from the kids, the children—it also makes you happy. I would say my two years of teaching were the happiest moment in my life. And I’m always thinking about when I’m going to go back as a teacher.

These three questions, I think, are very important. And if any of you can, consider teaching or a Teach For program as a part of your career.

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