Kintaro Ueno
CEO, Mercedes-Benz Japan
Mr. Ueno became president and CEO of Mercedes-Benz Japan in December 2012, rising through the ranks with more than 25 years experience at the company. Prior to becoming the first Japanese CEO of his company, he served as vice president of the Sales and Marketing Division, beginning in 2007. His previous positions include managing director of the Network Development and Commercial Vehicles Division, as well as director of HR and Administration.
Mr. Ueno joined Mercedes-Benz Japan in the Passenger Car Sales Department after graduating from Waseda University with a degree in social science.
Videos · Feb 15, 2013
Local vs. Global: Where to Draw the Line?
When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.
When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.
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