When multinational corporations seek to increase their presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker and one of the largest producers of premium cars such as the Mercedes-Benz (not to mention the world’s biggest manufacturer of commercial vehicles) tackles the subject.
Speaker: Dr. Albert Kirchmann, Head, Daimler Trucks Asia
Time and Date: 19:00 – 21:00, Friday, Feb 15, 2013
Venue: GLOBIS University, Tokyo, Japan