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Andreas Moellmann

Chief Experience Officer, Geometry
Mr. Moellmann is a seasoned digital brand strategist at the intersection of business and marketing, creativity, and technology. Over the last 25 years, he's set up and managed strategic planning departments at several network agencies (BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Amsterdam, Berlin, London, Shanghai, and Hong Kong.

In 2017, he joined the creative commerce agency Geometry in Tokyo. His focus lies in connecting brand and marketing thinking with digital understanding to help the digital transformation of brands and business. His work has been internationally recognized for global, European, and local effectiveness awards, as well as creative awards such as Cannes Lions.
Tech & Innovation
DEC 16, 2020

Simulated Realities: A Marketeer’s Dream

Is AR/VR technology still just a gimmick, or is it evolving into a strategic pillar of the marketing industry?