Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
Yoshito Hori, president of GLOBIS University, managing partner of GLOBIS Capital Partners, shares his views from an entrepreneur’s perspective.
In 2015, lifestyle magazine Monocle selected Tokyo as the world’s most livable city, praising its “quality of life for visitors and people who live there, and its combination of culture, security, food and courtesy.”
Readers of travel magazine Travel + Leisure also voted Kyoto the world’s best city for tourists for the second year running.
Tourists love Japan and they are coming here in ever-greater numbers. That’s a simple matter of fact.
The Japanese government should pass its target of “20 million inbound tourists by 2020” this year—four years ahead of schedule—after getting more than 19 million tourists in 2015.
And Japan should remain in the limelight for several years to come. We are hosting the Rugby World Cup in 2019, and the Olympic and Paralympic Games in Tokyo in 2020.
In fact, the whole northeast Asia region is getting in on the act. The Winter Olympics will be held in PyeongChang, South Korea, in 2018, and in Beijing, China, in 2022.
With the exception of the soccer World Cup, Asia will be hosting every major global sporting event between 2018 and 2022. The region is becoming a hub for sports, leisure and culture.
Sports can have a geopolitical impact. Think of the 2002 soccer World Cup. The tournament represented a tipping point for the Korea-Japan relationship. After Japan was knocked out in the second round, many Japanese switched to support the Korean team, their traditional enemy, as fellow Asians. The Koreans—to everyone’s amazement—got as far as the semi-finals before finally losing to Germany.
If sports can have a positive impact on the diplomatic front, then tourism can have a positive impact on the economic front.
I’m not talking here simply about the money that tourists spend. I’m talking about how tourists’ desires and demands can help to rejuvenate rigid and over-regulated markets in the countries they visit.
For instance, did you know that the service provided by accommodation-rental site Airbnb is technically illegal in Japan? Unlicensed private homeowners are not allowed to accept paying visitors. The same is true with taxi apps like Uber: unlicensed drivers are not allowed to offer rides for money.
Nonetheless, many of the foreign tourists who come to Japan are finding their accommodation through Airbnb (Japan is actually Airbnb’s fastest-growing market) and getting around in Uber taxis. These markets are functioning despite existing in a legal gray area.
The government recognizes this, and it wants to use tourist demand as a lever with which to get rid of out-of-date regulations and business practices.
Step one was to bring in more tourists. The government’s decision to abolish or relax visa requirements for many Asian countries led directly to a surge in visitor numbers starting in 2013.
Step two was to respond to those tourists’ desires for accommodation, transport, wi-fi and so on in a pragmatic fashion. The existence of special economic zones—of which Tokyo is one—makes this easier because they allow rigid national laws to be sidestepped and new models to be experimented with.
Here are some examples.
・ Ota ward, the district closest to Tokyo’s Haneda airport, has legalized Airbnb. (Shibuya ward, again in Tokyo, has legalized LGBT marriage, though I don’t think this is yet having an impact on tourist numbers!)
・ Kyoto has established a citywide network of wi-fi hotspots so tourists can stay connected without having to pay costly data roaming charges. Like several other Japanese cities, it also has a system of 4-language signage (Japanese, Chinese, Korean and English).
・ Fukuoka—which is situated closer to Seoul than to Tokyo—is consciously trying to build itself up as an Asian Gateway, making it easier for overseas professionals to come in and establish their own businesses with a special startup visa.
However, the thing that really seems to impress tourists to Japan is nothing to do with efforts of national or local government. What most impresses tourists is the level of honesty, courtesy and consideration exhibited by ordinary Japanese people.
China Weibo, China’s answer to Twitter, is awash with so-called “incredible stories” about Japan—heartwarming tales about people getting back iPhones they forgot in taxis and on trains; stories about people getting mislaid wallets returned to them with all the money still inside.
Tourists seem to love watching Japanese orderliness on display, whether at the frantic early-morning fish auctions at Tsukiji market or at the world-famous scramble crossing at Shibuya (as seen in “Lost in Translation.”)
Ironically, then, while the Japanese government spent a ton of money promoting a “Cool Japan” of anime, manga and music, what really appealed to foreign tourists was something more traditional: Japanese values of honesty, attention to detail, diligence and professionalism.
So foreign tourists are clearly getting something out of their visits to Japan.
But it’s a symbiotic relationship. We, the Japanese, are getting something out of tourists coming here too. Their needs, desires and demands are helping to bring in new products and services; to reshape Japan as a genuinely cosmopolitan country; even to improve our relationships with countries like China and Korea.
So come on over to Japan for your next holiday. Take part in this process of positive transformation. My country needs YOU!