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Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
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Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
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CAGE Distance Framework
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Servant Leadership
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Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
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Using Japanese Values to Thrive in Global Business
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Marketing: Reaching Your Target
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Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
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Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
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Pope Francis, whose real name is Jorge Mario Bergoglio, is from Argentina. He is the 266th Pope and the first in ages from outside of Europe. He is also, interestingly enough, the first Jesuit Pope after a very, very long time.
But what makes a great Pope? There are obvious answers such as, but not limited to, having an unwavering faith, the right age to reflect sheer wisdom (whatever age that may be), a great communicator (e.g. Italian, English, etc.), and a track record of pushing Catholicism forward. As such, the role of the Pope is, for the lack of a more appropriate term, similar to that of a CEO.
As a Catholic, I try my very best to follow all the dogmas, which are the set of principles laid down by the Roman Catholic Church as unquestionably true. The infallibility of the chosen Pope is one of these dogmas. However, I just want to point out as an academic exercise that every organization has a life cycle and I believe that the Church like all forms of religion is not excluded from this vicious progression. Thus Pope Francis as the newly-appointed Chief Evangelizing Officer would make historic achievements if his executive actions are in line with the times.
There’s the startup phase at the early onset of a corporation’s life. In the case of the Church, this happened around 2,000 years ago. At the other end of the life cycle is the reorganization phase, which, if addressed successfully by the CEO, would revamp the cycle all over again leading to a new era, a new beginning. This reorganization phase has happened within the Church in the past as TIME magazine aptly states, “No other institution can claim to have withstood Attila the Hun, the ambitions of the Habsburgs, the Ottoman Turks, Napoleon Bonaparte and Adolf Hitler, in addition to Stalin and his successors.”
Using social media to create a sense of urgency within the organization
As the second CEO in the time of social media, Pope Francis is on a very advantageous digital pulpit, making use of technology to connect people. I believe all internal stakeholders are fully aware of the scandals that have rocked the Church, which is why in retrospect Pope Francis is already way ahead of all the rockstar CEOs from Nissan’s Carlos Ghosn to P&G’s A.G. Lafley in creating this elusive sense of urgency, without which the stakeholders of the Church can become both complacent and passive.
Ghosn had to immerse himself first in the company culture for a couple of years before he executed his grand plan. On the other hand, Lafley’s announcement as the new CEO created a negative impact on P&G’s stock prices because investors did not believe in his leadership capabilities, among others.
This is why with every tweet and every status update I firmly believe social media can strengthen the Church. Not only do Catholics acknowledge the need to change right now but Pope Francis also has had the full support of most – if not all – Catholics worldwide since the moment he first appeared waving in front the Vatican crowd, on TV, and on social media.
Rebuilding the Corporate Culture
Trying to recalibrate every stakeholder to the organization’s original purpose is easier said than done. This is why it is notable that Pope Francis comes from the Society of Jesus. Of course, being a Jesuit is not enough to change the world. However, we should give credit where credit is due since Jesuits according to the Encyclopedia Britannica are known for their “educational, missionary and charitable works, once regarded by many as the principal agent of the Counter-Reformation and later a leading force in modernizing the Church.” Modernizing the system or being effective educators as Jesuits are known for would presuppose having the disposition for open mindedness. An open mind then allows for a multitude of perspectives from which to choose as the best possible course of action in any given moment.
Transforming the Middle Management
The middle management is widely known to be the bottleneck of any organization. Without focusing too much on the intricacies and the sensitivities that plague the Church at this time, social media once again can be utilized to empower and inspire middle management. The Church’s middle management does not have to be made irrelevant in favor of a direct interaction with the frontliners just like what Jan Carlzon did with the SAS Group. On the other hand, Pope Francis does not have to follow the lead of Asahi Glass CEO Shinya Ishizu, who appointed assistant CEOs in various units to do the strategic leg work for him. In the truest essence of being a follower of Jesus, he is now leading by example, walking the talk and showing humility at its finest. Some people call it “management by wandering around” or Toyota’s going to the gemba, a Japanese term meaning “the real place.” I think Pope Francis is just yielding to the popular Christian acronym WWJD which means “what would Jesus do?”
A lot of cases have been written about corporations in dire need of salvation and the best practices that made a miraculous turnaround. Without presuming to know what Pope Francis has in mind, he might actually follow McKinsey’s three-step process oftentimes seen in best practices of successful strategic reorganizations. The first step is de-capitalization, meaning you take out the rotten apples from the basket. This does not necessarily mean heads will roll but the Church has to divest itself of attributes that is pulling down everyone else to a spiritual loss. The second step is re-capitalization by investing in the organization’s strengths. Perhaps it is foreshadowing that Pope Francis has already stated that he wants the Church to be poor, and for the poor.
The final step is the consolidation process wherein all efforts are merged with renewed spirit and vigor that is in line with the ultimate vision as an organization. As the community and the frontliners can see the goodness in the CEO’s actions through social media that is both transparent and constructive, morale and engagement among the 1.2 billion Catholics would be at an all-time high. With Pope Francis, the ubiquitous terms “share,” “follower,” and “friend” will begin to regain their valuable meanings.