The 13th annual “Edelman Trust Barometer” surveyed 31,000 people in 26countries about their trust in government, business, NGOs and media. Last year’s survey saw Japan transformed from a traditionally “neutral” country in terms of trust to become the world’s second most “distrusting” country after Russia. Join us to hear the Japan results from the 2013 Edelman Trust Barometer which reveal that Japan now has a new trust profile –one of embedded distrust. David Brain, President and CEO, Edelman Asia Pacific presents the details of their findings.
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Special Seminar Hosted by Edelman Japan K.K. in Collaboration with GLOBIS Corporation— Insights from the Edelman Trust Barometer —Japan’s New Trust Profile
Speaker: Mr. David Brain, President and CEO, Edelman Asia Pacific
Time and Date: 19:00 – 20:30, Wednesday, Feb 20, 2013
Venue: GLOBIS University, Tokyo, Japan
Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit Edelman’s global site and/or Edelman Japan’s site for more information.