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Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.
Just because a product seems eco-friendly doesn’t mean it is. In this episode of “...Basically”, GLOBIS Insights Editor Kingsley Nlewedim will discuss greenwashing, the act of falsely marketing a product or service as eco-friendly. We'll explore what the practice is, how it is done, and what to look out for as a consumer.
