Danny Choo resides in Tokyo and runs a small web and TV production company called Mirai Inc whose main focus is to share Japanese culture with the world through web, TV, print and conferences. Danny works with Japanese companies such as figurine/doll manufacturers, anime/game producers, print publishers, e-commerce retailers and the Japanese government to bridge the gap between Japan and the world by aggregating/disseminating information and providing the technical and conventional means to do so.

Danny is the Director and Presenter on a TV show called Culture Japan which is broadcast weekly on Tokyo MX TV in Japan, across the whole of Asia on the Animax Network and across America on Mnet America.