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While it might seem like vegetarians and vegans are a new voice in the societal landscape, communities across the globe have actually been opting for plant-based diets since ancient times. Philosophical and religious groups, in particular, have adopted going meatless for centuries. Even in the US, vegetarian communities have been around since the early 1800s. Nowadays, what started with Greek philosophers and Buddhist monks is becoming mainstream, helped along by social media and influential voices like Jane Goodall and Peter Dinklage.
The ways we raise cattle and consume meat are also huge issues for the future of sustainable business.
On the surface, what seems like a personal health or moral choice to go (or not go) meatless is, in fact, a growing concern for the future—for all of us. Vegetable-based diets are increasingly recognized as climate-friendly diets. Cattle need land, and a lot of that land comes from precious rainforest territory. Cows create huge amounts of methane, a harmful greenhouse gas. And when it comes to supply, cows and other animals are proving less and less sustainable as a food source for future generations.
What’s more, technology is making all of these problems infinitely solvable. New “meat analogue” alternatives and green economy solutions are unveiling huge opportunities for forward-thinking business leaders.
Sustainability-focused angel investor and CEO of Silverbirch Associates Patricia Bader-Johnston is especially mindful of the need to axe meat from our diet as a species. At the 2021 G1 Global Conference, she pulled no punches in her case for going meatless.
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Transcript:
The Moral Argument for Going Meatless, by the Numbers
Patricia Bader-Johnston:
There are currently 7.8 billion people on the planet. We’re expecting there to be 10 billion people on the planet by 2050. Currently, we have enough food to feed all of those people.
But if you think about it in terms of cows, there are currently two cows for every human being on the planet. So if we’re projecting forward to feeding 10 billion people, how many cows are we gonna need?
Currently, livestock is taking up 60% more than any other form of biodiverse life on the planet. And it is one of the major causes of deforestation in areas like Brazil and around tropical rainforests—just to feed the appetite for meat.
So if we’re looking for better protein sources, we need to have more efficient ways of growing food. How food is grown, how the fertilizers are fixed, how they’re applied, the efficiency of producing more food—plant-based food—to feed 10 billion people.
Because there is no way cows can feed 10 billion people.
The Sustainability Risk of Relying on Cows
Bader-Johnston:
Not only is it impossible physically to have that many cattle roaming the range, [but] if you go to mass beef production factory farms that have become the norm, particularly in the US, it is cruelty beyond imagination to other living beings. What we’re seeing happening to poultry and to pigs and to cattle is beyond imagination. It’s like a Holocaust going on around us all the time.
The sheer cruelty of our appetite for meat is staggering, and it’s being driven by population. Currently we have 75 million displaced people in the world, refugees and people who have had to migrate because all of their income capability has disappeared because of climate change—the movement of people, the access to food.
The fact [is], we have three months of stored food on the planet. If we have drought or famine in four different regions, at the same time, we will run out of food as a planet in three months.