Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
The economy of the Philippines is booming, not only in terms of foreign direct investments, listed stocks, or the high level of remittance from overseas workers, but also a new dynamism in entrepreneurship that is challenging traditional ways of thinking.
Around six years ago, the consumer goods market in the Philippines was heavily dominated by multinational corporations. Although domestic players were also very aggressive and held commendable market shares, rarely did their competitive advantage go beyond the concept of price. Their respective brands were perceived to be the most affordable in the market. In fact, successfully aligning it to concepts of “premium” or “luxury” would prove to be a disaster.
So when Dennis Balajadia and his wife, Emily, began to create a new sunblock brand called “Beach Hut” with big dreams to go global around 2005; it was easier said than done. Although “Dennis,” as he has always insisted to be called even as a President and CEO, capitalized on the synergy between his ideas and their family-owned enterprise in toll-manufacturing, much of the work to be accomplished was after the actual production. As a startup, management systems of the company from inventory management to distribution were all still being developed.
This is why hiring fresh graduates at that time rather than seasoned marketing executives heavily contradicted the traditional thinking in setting up a business. However, the supposed “non-existence of a business plan” was in fact the business plan of the company as it allowed the culture of what turned Naturale Labs (the former name of the company) into the dragon that it is today.
The corporate culture of Dragon Edge Group was not dictated by Dennis and Emily alone, but emerged from the bottom-up (although it generally helped that the couple were not indifferent to the concept of “work hard, party hard”). With youth as a driving force of its human capital, the company was able to become flexible in ensuring that ideas remained unhindered by common notions of how to run a business.
A quick look at their past and current employees reveals that the “edge” in their corporate identity is supported by every employee’s individuality. Dennis believes that the persona of an employee at work and in his or her personal life should be one and the same. He believes that by allowing every individual to be true at work, creativity will be increased. This does not mean Dragon Edge Group is all fun and no work – on the contrary, this freedom translates into a sense of responsibility in the minds of employees.
Thanks largely to this innovative style of management, the company’s growth has successfully catapulted its brands into the consciousness of the domestic market as well as key markets worldwide, where it has gained a reputation for high-quality craftsmanship. The way Dennis and Emily have nurtured their dragon is testament to the benefits of allowing one’s children to explore the world unimpeded but with a proper sense of responsibility starting at a young age. This is how to train your dragon without getting burned.
Disclaimer: King del Rosario was one of the first employees of the Dragon Edge Group. He attributes much of his marketing and his entrepreneurial spirit to his early exposure to the company.