There has been a growing emphasis on “soft power” in Japanese diplomacy. This refers to leveraging cultural or economic influence, as opposed to the “hard power” of military and economic coercion. How can Japan maximize its cultural and communicative assets to persuade others and secure its national interests?

G1 Global Conference 2011

Breakout Panel Session I-B: Soft Power Diplomacy

Seiichi Kondo, Commissioner of the Agency for Cultural Affairs
Roger Pulvers, Professor, Center for the Study of World Civilizations, Tokyo Institute of Technology
Shinichi Tanaka, President and CEO, Fleischman-Hillard Japan
Henry Tricks, The Economist, Tokyo Bureau Chief

Yoshimitsu Kaji, Counselor & Director of Global & IT Communications Strategy, Prime Minister’s Office

Soft Power Diplomacy, Part 2

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