Shin Tanaka joined Fleishman-Hillard in August 1997 as managing director of Fleishman-Hillard Tokyo. Beyond management of the company itself, Mr. Tanaka is directly involved and plays a great role in Public Affairs, Crisis Management, Issue Branding, and Reputation Management projects. Before joining Fleishman-Hillard, Mr. Tanaka worked with Sega Enterprises as general manager of the overseas sales/operations division, where he was responsible for the sales and development of amusement facilities for Sega Enterprises in Asia, Oceania, and the Middle East. Before joining Sega, Mr. Tanaka was a 16-year veteran of Honda Motor Company. He was responsible for the company's corporate communications globally.
Mr. Tanaka also served as manager of Honda's Detroit office and was responsible for developing the companyz's corporate communications strategy in the United States, which included government relations, academic programs, investor relations, marketing communications, and corporate public relations. Before his U.S. assignment, Mr. Tanaka worked in various aspects of the company's overseas sales, marketing, production control, and material handling. Mr. Tanaka is a graduate of the Department of Economics at Keio University in Japan.