The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
It’s Friday afternoon. You’re just finishing up your work for the day and already looking forward to the weekend. The radio suddenly crackles beside you—an incoming message from a colleague in the field.
A frantic voice calls out to you. Followed by gunshots.
This might sound like the opening sequence to a Hollywood film, but for Tomohiro Kuwabara, it really happened—in fact, it’s what he signed up for.
While traveling the Middle East during college, Kuwabara, now a deputy director of the Japan International Cooperation Agency (JICA), discovered his personal mission to support emerging markets in some of the world’s most turbulent environments. War, famine, and failing infrastructure were just a few obstacles he would face.
We spoke to him about how he turns career challenges, a passion for education, and even a GLOBIS MBA into meaningful global impact.
Learning Trust from a Military Coup
Insights: You’ve had some harrowing experiences in your career with JICA. Could you tell us about that?
Kuwabara: Absolutely. After five years of working in JICA’s Tokyo office, I had just taken my first foreign assignment in South Sudan. At around 5:00pm on Friday, July 8, 2016, I received a frantic message from a consultant over the radio reporting that they were hearing “gunshot-like sounds.” The next thing I knew, gunfire was roaring into my ears.
That was the beginning of large-scale conflict between the government of South Sudan and its opposition. It broke out suddenly and simultaneously in the center of Juba, the capital. Local mobile networks went down. The only evacuation route, Juba Airport, was quickly closed. Our office didn’t have much: just two bullet-proof vehicles, satellite phones, radios, and a few (unarmed) guards.
Over the next five days, under the supervision of our director, my five colleagues and I worked to ensure the safety of the ninety JICA-contracted personnel scattered across the country.
Insights: That sounds terrifying. Did the experience impact your desire to work overseas?
Kuwabara: It was indeed terrifying. Our vehicle was shot as we made our escape. It was a close call–but we survived thanks to the quick thinking of my security advisor.
After that, I did decide to relocate and be with my wife, who also works for JICA. I took a year off to join her in Bolivia, where she was assigned. I actually completed about half of my GLOBIS MBA during that time.
That said, I never considered leaving JICA because I always knew these things could happen. Even right before my assignment, some of my colleagues evacuated South Sudan due to violence. But I wanted to work in the most challenging overseas JICA office, and that was South Sudan.
Insights: What did you take away from that experience?
Kuwabara: The importance of trusting people with their boots on the ground. In a life-threatening emergency, what we really needed was trust and encouragement from Tokyo—but we couldn’t get that. In that moment, there was nothing management could do except trust their people.
And everything turned out all right because they did just that.
Building Bridges of Trust
Insights: Did you always envision yourself working with emerging markets?
Kuwabara: Yes, I’ve always dreamt of working in the realm of international development. There are two major reasons.
First, I’m passionate about assisting emerging markets around the world that are affected by complex issues like hunger, poverty, conflict, or inequality.
Second, I was inspired by Ms. Sadako Ogata, the eight high commissioner for refugees in UNHCR, the UN refugee agency. I first discovered her work while I was traveling throughout the Middle East in college. After I read her book, she quickly became my role model. She has made great humanitarian contributions, and it’s thanks to her that I’m now working at JICA myself.
Insights: Can you give us a rundown on the work you’re doing now?
Kuwabara: I’m back in Tokyo, working on building partnerships with Japanese firms to make an impact on emerging countries. More specifically, with JICA, I help companies conduct feasibility studies in target markets to enhance the product-market-fit.
Insights: Can you give us an example?
Kuwabara: Sure. One of my clients is Aster, a startup founded by Tokyo University alumni. They invented an earthquake-resistant paint called Power Coating with the goal to build a safer world against natural disasters.
Aster’s target market, the Philippines, is susceptible to catastrophic earthquakes, and many buildings are formed with masonry construction. So clearly, the need for this product is quite high. But neither the effectiveness of Power Coating nor its verification by Tokyo University research was enough to gain the trust of the target customer: the Philippine government.
This is where we come in. We, of course, provide financial support—but we’re also able to leverage JICA’s reputation. Emerging markets know us, so we can help garner trust and encourage cooperation between Japanese businesses and government bodies.
Bringing a Future to Emerging Markets through Education
Insights: You’ve had quite an eventful career. What do you consider to be your biggest success so far?
Kuwabara: Together with my local staff and under the supervision of my country director, I brought a JICA scholarship program to South Sudan. The program is called the African Business Education Initiative for Youth. It aims to strengthen business ties between Japan and African countries by providing a thousand young Africans with the opportunity to earn a post-graduate degree in Japan over ten years.
Even after the civil war in 2016, when the country was still very much in a state of emergency, eleven bright youths from South Sudan were sent to Japanese graduate schools through this program.
Insights: A civil war and state of emergency are pretty big obstacles. Why didn’t you decide to wait until things calmed down?
Kuwabara: I was passionate about starting and managing this program because the business environment in South Sudan was extremely challenging. For example, the literacy rate when we started was 27%—one of the lowest in the world. Now, the World Bank puts the literacy rate among adults at 35%.
Insights: So how did you approach such a challenging project?
Kuwabara: When working with my two South Sudanese staff members, I always made sure we shared the same goal. Our day-to-day work entailed wrestling with endless paperwork and ringing phones, but I made sure to encourage them: “This work will improve the future of South Sudan!”
I also always made sure to listen to their opinions before making important decisions. When they proposed relevant ideas, we moved on them. When our ideas clashed, we exchanged opinions until we reached a mutual conclusion. I believe this approach helped to build a trusting relationship and a strong team.
And eventually, in September 2016, those eleven youths from South Sudan arrived in Tokyo.
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Finding Purpose in a Turbulent World
Insights: How did you get from being one of those “boots on the ground” in Africa to your current role?
Kuwabara: One day in Tokyo in May 2017, after I evacuated from South Sudan, my supervisor told me, “Ms. Sadako Ogata is worried about the situation in South Sudan and wants to hear stories from younger staff. Can you do it?”
I accepted the offer immediately and presented what I’d witnessed. Afterward, she said something that really stuck with me: “To do something meaningful, organizations need to understand the changing times. If they can’t do that, they are unnecessary.”
To me, it seemed she was not only talking about organizations, but also about individuals. I asked myself, “Am I aware of changes in society?” I felt like she’d given me a gentle push and encouraged me to get out of my comfort zone. From there, I pivoted my career direction to public-private partnerships. And for that, I decided I needed an MBA.
Insights: What were your goals while studying at GLOBIS?
Kuwabara: GLOBIS was absolutely the right choice for my new career journey. There were three main reasons.
First, I wanted to get a generalized experience and learn how the private sector designs a business from scratch.
Second, I wanted to equip myself with the ability to create something from zero. While I wasn’t sure exactly what that would be, I knew I wanted to work on my own passion project. I didn’t want to continue working for someone else.
Finally, I wanted to boil down my long-term goals into one clear vision.
Insights: And were you able to achieve those goals?
Kuwabara: The experience at GLOBIS was just what I expected. Ultimately, my business plans did not change. It is now up to me whether I apply what I gained.