The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
Machines and devices are getting smarter. They’re beginning to communicate with each other. It’s a revolution—the Fourth Industrial Revolution, to be exact.
Machines today are capable of printing objects in 3D. They can take care of our comfort, schedule their own maintenance, and even manage our household—smart LEDs light bulbs connect to the internet and use integrated sensors to achieve 100% lighting for the user while generating energy savings of 90%.
Could Thomas Edison ever have imagined that light bulbs would one day be intelligent enough to communicate? Could any of us, really, foreseen the possibilities of Industry 4.0?
Denying Big Data Hubris: 3 Reasons Machines Still Need Us
Digitalization Is Changing One of Japan’s Biggest Railway Operators
Koa: Building a User-First Fintech Startup in an Emerging Market
Technology’s Evolution to the Fourth Industrial Revolution
Forget Edison—would Satoshi Tajiri, the far more modern developer of Pokémon in 1989, have imagined that Pikachu would be capable of getting 45 million people a day out onto the streets in July 2016? Or that the evolution of his game would lead to Pokémon GO, which interacts with each player in a customized, geolocated fashion? Not to mention the trillions of pieces of data Pokemon GO gathers about players in real time, which is then used to build new products, services, and business models.
We are at the doors of what the World Economic Forum refers to as the Fourth Industrial Revolution, characterized by so-called cyber-physical systems supported by IoT, AI, and sensors incorporated into all sorts of devices. Every day, the media reports on smart cities, self-driving cars, smart factories, wearables, smart health-fitness systems . . . The list of smart things goes on, and many are well within reach. Our tiny smartphones are a million times faster than all the computers NASA used to put Man on the Moon in 1969—combined.
Ours are not the first minds to be boggled by such advances.
The First Industrial Revolution
In 1784, the appearance of steam engines seemed to be the work of the Devil. People then didn’t realize they were living through what would later be referred to as the First Industrial Revolution. It took them time to understand that new technologies made way for new businesses that were capable of creating new welfare and wealth in society.
The Second Industrial Revolution
A century later, in 1870, their successors would have similar feelings when electricity brought light and warmth to the dark and cold. Arc streetlamps made roads safer. Mass-produced cars replaced horses. The economy accelerated.
The Second Industrial Revolution was at hand.
The Third Industrial Revolution
As a child in 1969, I had no idea that pressing play on my compact audio player made me part of the Third Industrial Revolution. The development of electronics, computers, and just-in-time manufacturing was allowing more people to enjoy a better quality of life and entertainment without leaving their houses.
This Third Industrial Revolution was the enabler of the historic Japanese economic miracle, in which Japan became the world leader in the electronics industry and the second largest economy in the world. The US, meanwhile, opted for computers and information technologies, and has been leader of the world’s economy ever since.
And here we are again.
Human and Machine Learning in the Fourth Industrial Revolution
People-to-machine and machine-to-machine communication is changing everything, creating a world in which machines learn from each other. This new world is full of opportunities, but also risks: opportunities that we need to harness, and risks that will need to be mitigated—the sooner, the better.
Opportunities of this Fourth Industrial Revolution mean new business models and designs in products, services, and operations. This is what governments, businesses, and consultants refer to as Industry 4.0.
According to consulting firm McKinsey, IoT will have an economic impact of 11.1 trillion US dollars in 2025. Cisco, the networking equipment corporation, forecasts that in 2020, 50 billion IoT smart devices will be connected during the Olympic Games in Tokyo.
These days, barely 1% of the data available is actually used. Most of what we have goes to alarm and control systems. Within a few years, it will be possible to convert 40% of available data into information for real-time management, optimization, forecasting, and machine learning.
IoT and emerging technologies represent competitive advantages (that is, added value) for businesses. Exponential advantages.
In the face of this approaching paradigm change, business schools are obliged to train both entrepreneurs and executives who will lead the Fourth Industrial Revolution. We are responsible. Not just in power—responsible.
We are responsible for helping the business world visualize this complex maze of technologies in order to draw up strategic growth plans with sustainable competitive advantages. But we must also help minimize the risks inherent to every change. People are at the center of these new applications, as they should be, and their business strategies should drive the development and implementation of emerging technologies—something we refer to as Strategy 4.0.