Woody Wade, principal at Wade & Company, talks about scenario planning and its real-world applications.
Scenario Planning: Thinking Differently about Future Innovation
Speaker: Woody Wade, Principal, Wade & Company
Time and Date: 19:00-21:00, Wednesday, May 21, 2014
Venue: GLOBIS Tokyo Campus, Japan
Today’s globally intertwined, fast-moving world is filled with uncertainty. One thing that is certain is that the future will be very different and impossible to predict. That is precisely why it has become ever so more important to identify and prepare for potential changes in the global, long-term business environment.
Enter scenario planning.
Today every organization must build its capacity to anticipate multiple long-term future scenarios and prepare its strategy accordingly. Effective scenario planning is essential not only for product development and marketing, but also for effective innovation and leadership to consistently create value.
GLOBIS welcomed Woody Wade, author of SCENARIO PLANNING: A Field Guide to the Future and renowned strategic consultant and practitioner of the subject. Using examples based on his vast experiences, Wade speaks on the process of how to construct possible future scenarios and plan accordingly, with an emphasis on applying the methodology on innovation or innovativeness. He is joined by Tomoya Nakamura, dean of GLOBIS University, who has been using scenario planning with major corporations in Japan.