Pareto Principle

Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.

Country Analysis Framework

Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

All around the world, people have tried to unlock the power of omotenashi, the driving force behind Japanese hospitality culture.

GLOBIS lecturer Cristian Vlad interviewed Morio Higashionna, sales and marketing director of The Busena Terrace Hotel in Okinawa, for insight into creating an unforgettable customer experience.

Next Article

Beyond Omotenashi: How to Showcase Japan to the World

When Christel Takigawa gave her famous omotenashi speech to help Tokyo win the 2020 Summer Olympics bid in 2013, it signaled the start of a shift in the way…

Omotenashi Principles in the Ever-changing World of Hotel Management

Cristian Vlad: You seem to have such boundless energy, creativity, and love for the hospitality industry. Where do you get your inspiration?

Morio Higashionna: That’s very kind of you to say. The truth is that I simply love my work. I’m passionate about hospitality. This is an incredibly dynamic industry. It grows and transforms in line with the rapid progress of technology, society, trends, mentalities, and of course guest expectations.

Vlad: What specifically has changed over the last ten years?

Higashionna: Pretty much everything. Our guest portfolio, to begin with. Ten years ago in Okinawa, more than 90% of our guests were Japanese.

We had some visitors from neighboring countries such as Korea and Taiwan, as well as some local guests from the US army, but the numbers were low. Today, though it depends on the season, there are times when overseas guests far outnumber domestic visitors.

Technology has impacted our business a lot. Ten years ago, we used to receive bookings over the phone, by fax, or through intermediary agents. Today, our guests expect to be able to book their accommodations using an app, and expectations for individual customization are on the rise year by year, month by month, and even day by day.

Vlad: This all must have quite an impact on your business. How do you keep up with these changes?

Higashionna: I try to be mindful of what needs to change and what needs to remain untouched. Most of our guests are repeaters who choose our hotel for who we are, what we offer, and how we interact with them. Our commitment to our customer promise is our very existence. At every opportunity, I remind our associates how important it is for all of us to stay true to who we are—to be authentic, genuine, and personal.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Vlad: Do you find that’s an easy promise to keep?

Higashionna: Of course not! It takes a lot of practice, training, and a willingness to act. In this industry, perceived reality is everything.

Sometimes, it’s not the hardware that matters to our guests as much as the atmosphere of the resort, the way they are greeted, the way their needs are anticipated, and the genuine hospitality of our associates.

Hospitality is a mindset that we all need to be able to act on.

How to Train Service Industry Employees in Omotenashi

Vlad: How do you train your associates for a hospitality mindset?

Higashionna: I usually begin by helping people understand what the Busena way is all about. This is what distinguishes us in a meaningful and emotional way from our competitors on the Ryukyu Islands, new or old.

It’s our unique definition of service—being able to collect hints and suggestions directly from our customers through interactions with them. We know what the customer experience is all about, so we listen carefully. We observe continuously. Then we strive to exceed every single expectation.

Vlad: How quickly are your entry-level associates able to understand this?

Higashionna: Some right away, others need help. For the latter, I explain that what we do is similar to a theme park like Disneyland, or even a musical. We all need to orchestrate our efforts to exceed whatever expectations our website, sales reps, or promotions might have projected into the minds and hearts of our guests.

Younger associates sometimes ask, “Why act?” I tell them this simple story: Imagine you go to Disneyland and have had a great time all around the park. But then you turn a corner and see Mickey on a break smoking a cigarette. Your dream would be shattered!

Be it Mickey, Santa Claus, or whomever, a dream is a dream and a promise is a promise! In hospitality, regardless of whether we are a resort, a restaurant, or a theater, we need to be able to deliver more value on stage than the guests have paid at the entrance.

Bringing Omotenashi into Hotel Operations

Vlad: So how do you manage to create that experience and keep it authentic over time?

Higashionna: It’s all about perception. It’s the colors that we use, the visuals, the sounds, the flavors, the architecture, and the ambiance. These are all carefully engineered to create a unique image that is meant to linger in our guests’ minds long after their departure.

What should linger even further is our own Busena smile, the friendly attitude of our people, and the human touch of our services. I want our guests to think of us whenever they think of Okinawa, and I want the name of our resort to come to mind first whenever anyone plans a retreat in Japan by the sea.

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