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SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.

Groupthink

Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

Everyone needs to know how to use the power of persuasion. The ability to bring investors, customers, or new hires over to your side is vital for success. For a startup, this is even more important.

I’ve had a lot of experience watching and judging pitch competitions. One thing I’ve seen that separates the good from the truly great isn’t always a better business model or more compelling product. It’s the stories the founders tell.

Storytelling is a powerful tool. It builds memory, empathy, and trust between the storyteller and the listener. It’s something that persuades far more effectively than any other form of communication, because we humans are storytelling creatures by nature. The biggest and most successful brands know this. Every businessperson needs this skill. But specifically for startup founders, stories can be used to convince those who can help grow and scale your venture to jump on board.

Many startups focus excessively on data, specs, and financials when presenting or pitching to investors, business partners, or prospective employees. Of course, those numbers matter, but data is not enough, and specs are not enough. You need to add some emotion, some relatability, some human dimension to that data. Stories will do that.

To get you started, here are three essential stories every startup needs to tell.

Your Origin Story

When we think of great ventures, we think of their origin stories, which inspire us and speak to our dreams and ambitions, and the role that their founders played in that. Think of the origin stories of Apple, Blue Bottle Coffee, or Airbnb. Your audience will want to know where your company came from to better understand the idea and the people behind it.

To tell this story properly, think about:

  • Where does your passion come from?
  • How does your and your founding team’s background and expertise make you qualified to lead?
  • What prompted you to launch this venture, and what was its formative event?
  • What challenges have you encountered and overcome to get your startup off the ground?

Turn the answers into a story, and have the founder(s) tell this story. Personal stories are the most powerful and the most compelling. When we tell stories we’ve lived through, we show more emotion and more authenticity, and we are more persuasive. Show VCs that you can be mentored, show that you are someone who funders and talent would want to work with. Even if investors are skeptical about your product or service, they may buy into you.

The Story of Your Customer’s Problem, and Your Solution

Your audience wants to see that you understand your customer or end user, that you’ve done your homework. Do this by telling a story about a typical case, and talk about a day in the life of your customer.

  • Describe a user’s journey, their problem, and their pain
  • Why is this a problem?
  • Why are the existing solutions insufficient?

Now you can fill in the easy part: how you can help them. Tie the story of your solution into the narrative.

  • What is your solution?
  • How does your solution address that problem?
  • How is it better than existing solutions?

It’s incredible how many pitches are unable to clearly answer that first question. The reason is usually a heavy emphasis on jargon and technical specs, which baffle the listeners. Instead of focusing heavily on data, describe how you will help the end user. Wrap your data in a story. Rather than only talking about gigabytes, bandwidth, monthly active users, or average spend, also tell a story about the emotional benefits your solution brings, how it will help people’s daily routine, and how that will make people feel.

That will move your audience more than just data (but don’t forget the data) and show investors that you know your customer.

The Story of Your Vision of a Better Future

Think big, and think beyond the immediate benefits your product or service will bring. Share a story of your company’s vision, of how your solution will help create a better future. A vision will persuade your audience, will inspire them and motivate them to follow you and buy in. Detail these points:

  • What impact will it have?
  • How will you change the world?
  • What market do you want to play in?
  • What do success and failure look like?
  • Why should they care?

A fully illustrated vision shows your listeners that you are someone that they want to follow, that it’s worth their time. It shows that you think big, that you have ambition, that you think long-term and strategically. These are all necessary attributes for a business leader.

You can probably quickly think of your own examples of these three stories. However, have you ever sat down and intentionally crafted them? You need to think about how to take your existing stories and turn them into coherent and consistent narratives. Think about how you can weave stories into your pitch, or tell them on the spur of the moment in random encounters, like when you get one minute with that VC you’ve been trying to meet with for months.

Take time to sit down, think about all the stories you have, write them out, and answer all of the above questions. Then give them shape and some drama by putting them into a classic storytelling structure. Finally, practice telling them with the right mix of spontaneity and preparation.

Show that you are someone that investors can work with and who knows their market. Show talent that you’re the kind of company that they want to work for. Show your customers why your solution is the one that they should care about. By doing that—whether in a pitch competition, boardroom, on a website, or while networking—you’ll be setting yourself and your venture on the path to success.

This article was originally published on Fast Company.

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