Nissan launched the Global Media Center in 2011, an in-house newsroom to produce multimedia content for its online and social media platforms. Dan Sloan, editor-in-chief, discusses changing forms of storytelling in global corporate communications at a GLOBIS Knowledge Creation Seminar “Medium as the Message: Nissan Global Media Center and the 21st Century Brand Message.”

Speaker: Dan Sloan, Editor-in-Chief, Nissan Global Media Center
Time and Date: 12:00 – 13:30, Monday, July 9, 2012
Venue: GLOBIS Corporation, Tokyo, Japan
Language: English
Duration: 30:11

Medium as the Message, Part 2

Duration: 24:55