Against the background of a global trend where more and more cities compete to attract creative and innovative talent, place branding has become a key success factor for cities worldwide. Tokyo is already a vibrant metropolis with a reputation of being a leading cultural hub for the art, fashion, technology and cuisine. But as the future host of the 2020 Olympic and Paralympic Games, what are Tokyo’s priorities beyond the immediate tasks of upgrading infrastructure and managing a large influx of visitors? How can Tokyo best project its creative identity to the outside world? This session will discuss strategies for Tokyo to further enhance and promote its long-term soft power influence.

Junko Inokuma
Deputy Director General for Press Strategy
Assistant to the Governor
Tokyo Metropolitan Government

Adrian Monck
Head of Public Engagement
Member of the Management Committee
World Economic Forum

Tak Umezawa
Japan Chairman and Partner
A.T. Kearney

Koji Inoue
Senior Vice President

Ross Rowbury (Moderator)
President and Representative Director
Edelman Japan KK

Connect with Insights

Trouble keeping up with all the insights? Subscribe to our newsletter for monthly career inspiration right in your inbox!
Your newsletter subscription with us is subject to the GLOBIS Privacy Policy.