Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

First Steps in Business 
After studying International Law at the University of the Americas (UDLAP) in Puebla, Mexico, I worked for a year in the legal department of the National Union of Health Workers (SNTSS) until I came up with a business idea, which brought me back to my hometown, Oaxaca. 

Together with a friend, I got enough funding together from a bank and some investors to open a small hotel in the historic city. 

This was my first formal enterprise. Although I’ve always been attracted to doing business—when I was in middle school I bought a CD burner and started selling homemade music CDs to my classmates—I even did quite well. 

The hotel business proved to be very profitable, we got a couple awards for the best small hotel in town from Internet booking companies and this helped our reputation massively. 

A year later, after analyzing the performance of the hotel’s restaurant, I decided to venture into the restaurant business proper, opening my first Asian-Mexican fusion eatery in 2010. 

Startup Challenges 
Running a restaurant proved to be more difficult than expected and we nearly closed it. In the end though, we decided to relocate and change the concept slightly, bring a new partner on board and reinvest a considerable amount of money to make it work. Luckily, these changes were successful and the restaurant finally became profitable, allowing us to open a second branch about a year later. 

After managing these businesses, I realized two things: 
1. I really enjoy working on new business projects, and 
2. I needed more formal education in business administration. 

So, for my next big step, I moved to Tokyo and started my MBA at GLOBIS. 

My Experience as an International MBA Student 
Moving to Tokyo was a very big step and a complex process. A new city, a new language, new people…

Just getting permanent accommodation proved to be quite difficult. However, Japanese people were usually quite understanding of the cultural and behavioral differences foreigners have, so the integration process wasn’t too tough. 

In fact, most people were very keen to meet me, just to chat or have lunch. They all seemed very curious about my perspectives as a foreigner and my reasons for choosing Japan, instead of the U.S. or Europe, to continue my studies. 

I was able to rapidly adapt to Tokyo life (as much as it is possible for a newcomer who speaks limited Japanese). I made many good friends, got closer to the local culture, attended many festivals, learned (some) Japanese manners, and traveled all over the country. 

I can certainly say my stay in Japan was very enriching and has marked my life for the best. 

Global Diversity in the Tokyo Classroom 
My MBA classmates were a great bunch of people. We were a very international group with about 35% foreign students from across the world and 65% Japanese students with overseas work and study experience. 

This mix always allowed us to have very fresh and diverse perspectives in class. And I discovered that there are still many differences regarding methods, ideas and opinions between East and West. 

I also realized how we are rapidly merging into one big international business community, spanning from financial systems to HR procedures. I also noticed that people in Asia are eager to use Western business methods and Western people are eager to do business in Asia. 

New Perspectives on Japan 
Another takeaway is that ‘internationalized’ Japanese people tend to be the ones transforming Japan’s business landscape. 

Although they won’t revert to the old ways of doing things, they won’t leave aside their cultural values either. 

I believe most of my Japanese classmates belong to this group, always offering innovative ideas in class, even shocking some more traditional lecturers. 

I learned many new concepts, methodologies, tools and ideas at GLOBIS, both from classmates and instructors. This was exactly the kind of educational experience I was looking for—a very practical and hands-on one. 

I always knew there were other, more academically oriented MBA programs but my passion has been always to start a new business, which aligned perfectly with the entrepreneurial spirit of GLOBIS. 

Most of what I learned in my MBA, I am using right now in my professional life. 

Back to Mexico With a Difficult Choice 
When I came back to Mexico I faced a very difficult decision. Should I join a well-established company or start my own business from scratch? 

Basically, I had to look for a job with either an average salary and slow career growth, or take a big risk investing my own money into a new business and hope for the best using all the market and risk analysis tools I now had in my possession. 

In the end, my entrepreneurial spirit won and I decided to start my own venture. 

A New Path 
Currently my professional life is divided in two businesses. I’m the Financial Director at Madness Films, a film licensing and distribution company. I’m also Director of Innóvate Digital Marketing—my own startup. 

My work at both companies has been possible to a great extent thanks to the knowledge I acquired during my MBA, and the work experience and contacts I developed in Tokyo. All these elements, together with my entrepreneurial hunger nurtured by my many venture related classes at GLOBIS, helped me on my current career path. 

Starting-up a Business: Innóvate Digital Marketing 
My startup business has is doing quite well, as it meets a very basic fundamental need in the market: affordable and effective advertising for small businesses. 

There are many challenges in this field, like managing an effective B2B sales force, volatile currency exchange, etc. All, of course, combined with all the inherent complexities of starting a new business. 

However I’m very optimistic about the future of this company and I’m devoted to making it a big success. 

A New Professional Challenge 
I joined Madness Films as partner and Financial Director at the beginning of this year with the purpose of aiding in its much needed restructuring. 

Joining this company has allowed me to continue a business project I started back in Tokyo in my Venture Strategy class, a project that has been constantly evolving until today—allowing me to incorporate my ideas into this multifaceted company, which is built around three core businesses. 

• Distribution in Mexico and US of films and other audiovisual content, focusing on Asian media, such as feature films, drama, anime, concerts, etc. 
• Production of DVD, Blu-ray and other home entertainment media. 
• Multimedia studio, including all the necessary post-production processes. 

Lately my work here takes up most of time, however it is very rewarding to observe how my efforts are helping the company to grow and to develop a much needed structure. 

I believe we will open a Tokyo office sometime soon, meaning I might return to this cherished city.

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