Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
First Steps in Business
After studying International Law at the University of the Americas (UDLAP) in Puebla, Mexico, I worked for a year in the legal department of the National Union of Health Workers (SNTSS) until I came up with a business idea, which brought me back to my hometown, Oaxaca.
Together with a friend, I got enough funding together from a bank and some investors to open a small hotel in the historic city.
This was my first formal enterprise. Although I’ve always been attracted to doing business—when I was in middle school I bought a CD burner and started selling homemade music CDs to my classmates—I even did quite well.
The hotel business proved to be very profitable, we got a couple awards for the best small hotel in town from Internet booking companies and this helped our reputation massively.
A year later, after analyzing the performance of the hotel’s restaurant, I decided to venture into the restaurant business proper, opening my first Asian-Mexican fusion eatery in 2010.
Running a restaurant proved to be more difficult than expected and we nearly closed it. In the end though, we decided to relocate and change the concept slightly, bring a new partner on board and reinvest a considerable amount of money to make it work. Luckily, these changes were successful and the restaurant finally became profitable, allowing us to open a second branch about a year later.
After managing these businesses, I realized two things:
1. I really enjoy working on new business projects, and
2. I needed more formal education in business administration.
So, for my next big step, I moved to Tokyo and started my MBA at GLOBIS.
My Experience as an International MBA Student
Moving to Tokyo was a very big step and a complex process. A new city, a new language, new people…
Just getting permanent accommodation proved to be quite difficult. However, Japanese people were usually quite understanding of the cultural and behavioral differences foreigners have, so the integration process wasn’t too tough.
In fact, most people were very keen to meet me, just to chat or have lunch. They all seemed very curious about my perspectives as a foreigner and my reasons for choosing Japan, instead of the U.S. or Europe, to continue my studies.
I was able to rapidly adapt to Tokyo life (as much as it is possible for a newcomer who speaks limited Japanese). I made many good friends, got closer to the local culture, attended many festivals, learned (some) Japanese manners, and traveled all over the country.
I can certainly say my stay in Japan was very enriching and has marked my life for the best.
Global Diversity in the Tokyo Classroom
My MBA classmates were a great bunch of people. We were a very international group with about 35% foreign students from across the world and 65% Japanese students with overseas work and study experience.
This mix always allowed us to have very fresh and diverse perspectives in class. And I discovered that there are still many differences regarding methods, ideas and opinions between East and West.
I also realized how we are rapidly merging into one big international business community, spanning from financial systems to HR procedures. I also noticed that people in Asia are eager to use Western business methods and Western people are eager to do business in Asia.
New Perspectives on Japan
Another takeaway is that ‘internationalized’ Japanese people tend to be the ones transforming Japan’s business landscape.
Although they won’t revert to the old ways of doing things, they won’t leave aside their cultural values either.
I believe most of my Japanese classmates belong to this group, always offering innovative ideas in class, even shocking some more traditional lecturers.
I learned many new concepts, methodologies, tools and ideas at GLOBIS, both from classmates and instructors. This was exactly the kind of educational experience I was looking for—a very practical and hands-on one.
I always knew there were other, more academically oriented MBA programs but my passion has been always to start a new business, which aligned perfectly with the entrepreneurial spirit of GLOBIS.
Most of what I learned in my MBA, I am using right now in my professional life.
Back to Mexico With a Difficult Choice
When I came back to Mexico I faced a very difficult decision. Should I join a well-established company or start my own business from scratch?
Basically, I had to look for a job with either an average salary and slow career growth, or take a big risk investing my own money into a new business and hope for the best using all the market and risk analysis tools I now had in my possession.
In the end, my entrepreneurial spirit won and I decided to start my own venture.
A New Path
Currently my professional life is divided in two businesses. I’m the Financial Director at Madness Films, a film licensing and distribution company. I’m also Director of Innóvate Digital Marketing—my own startup.
My work at both companies has been possible to a great extent thanks to the knowledge I acquired during my MBA, and the work experience and contacts I developed in Tokyo. All these elements, together with my entrepreneurial hunger nurtured by my many venture related classes at GLOBIS, helped me on my current career path.
Starting-up a Business: Innóvate Digital Marketing
My startup business has is doing quite well, as it meets a very basic fundamental need in the market: affordable and effective advertising for small businesses.
There are many challenges in this field, like managing an effective B2B sales force, volatile currency exchange, etc. All, of course, combined with all the inherent complexities of starting a new business.
However I’m very optimistic about the future of this company and I’m devoted to making it a big success.
A New Professional Challenge
I joined Madness Films as partner and Financial Director at the beginning of this year with the purpose of aiding in its much needed restructuring.
Joining this company has allowed me to continue a business project I started back in Tokyo in my Venture Strategy class, a project that has been constantly evolving until today—allowing me to incorporate my ideas into this multifaceted company, which is built around three core businesses.
• Distribution in Mexico and US of films and other audiovisual content, focusing on Asian media, such as feature films, drama, anime, concerts, etc.
• Production of DVD, Blu-ray and other home entertainment media.
• Multimedia studio, including all the necessary post-production processes.
Lately my work here takes up most of time, however it is very rewarding to observe how my efforts are helping the company to grow and to develop a much needed structure.
I believe we will open a Tokyo office sometime soon, meaning I might return to this cherished city.