Influencer Marketing

Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.

Leading High Performing Remote Teams

How can leaders ensure that performance remains high in remote or hybrid-work environments?

Design Thinking

Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.


Learn what reciprocity is and how it can motivate people and boost sales.

Gantt Chart

Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.

Navigating Change Successfully

The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.

Halo Effect

The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.

Anchoring and Framing

Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.


Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.

Content Marketing

In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.

Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.

Get started on your content marketing journey today.

Sustainable Innovation in Times of Disruption: Choices for a Better Society

There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.

To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?

It's time to find out.

Social Media & Digital Communications: Impact on Global Public Opinion

Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.

What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?

Discover what top media and communications experts have to say.


Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.

Mehrabian’s Rule

The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.

Pareto Principle

Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.

Country Analysis Framework

Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.

SECI Model

The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.

Johari Window Model

The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.

Sunk Costs

Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.

CAGE Distance Framework

Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.


Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.

Deductive and Inductive Reasoning

Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.

Critical Thinking: Hypothesis-Driven Thinking

Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.

Critical Thinking: Structured Reasoning

Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.

Critical Thinking: Problem-Solving

Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.

How to Dream

Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.

Logical Thinking

Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

First Steps in Business 
After studying International Law at the University of the Americas (UDLAP) in Puebla, Mexico, I worked for a year in the legal department of the National Union of Health Workers (SNTSS) until I came up with a business idea, which brought me back to my hometown, Oaxaca. 

Together with a friend, I got enough funding together from a bank and some investors to open a small hotel in the historic city. 

This was my first formal enterprise. Although I’ve always been attracted to doing business—when I was in middle school I bought a CD burner and started selling homemade music CDs to my classmates—I even did quite well. 

The hotel business proved to be very profitable, we got a couple awards for the best small hotel in town from Internet booking companies and this helped our reputation massively. 

A year later, after analyzing the performance of the hotel’s restaurant, I decided to venture into the restaurant business proper, opening my first Asian-Mexican fusion eatery in 2010. 

Startup Challenges 
Running a restaurant proved to be more difficult than expected and we nearly closed it. In the end though, we decided to relocate and change the concept slightly, bring a new partner on board and reinvest a considerable amount of money to make it work. Luckily, these changes were successful and the restaurant finally became profitable, allowing us to open a second branch about a year later. 

After managing these businesses, I realized two things: 
1. I really enjoy working on new business projects, and 
2. I needed more formal education in business administration. 

So, for my next big step, I moved to Tokyo and started my MBA at GLOBIS. 

My Experience as an International MBA Student 
Moving to Tokyo was a very big step and a complex process. A new city, a new language, new people…

Just getting permanent accommodation proved to be quite difficult. However, Japanese people were usually quite understanding of the cultural and behavioral differences foreigners have, so the integration process wasn’t too tough. 

In fact, most people were very keen to meet me, just to chat or have lunch. They all seemed very curious about my perspectives as a foreigner and my reasons for choosing Japan, instead of the U.S. or Europe, to continue my studies. 

I was able to rapidly adapt to Tokyo life (as much as it is possible for a newcomer who speaks limited Japanese). I made many good friends, got closer to the local culture, attended many festivals, learned (some) Japanese manners, and traveled all over the country. 

I can certainly say my stay in Japan was very enriching and has marked my life for the best. 

Global Diversity in the Tokyo Classroom 
My MBA classmates were a great bunch of people. We were a very international group with about 35% foreign students from across the world and 65% Japanese students with overseas work and study experience. 

This mix always allowed us to have very fresh and diverse perspectives in class. And I discovered that there are still many differences regarding methods, ideas and opinions between East and West. 

I also realized how we are rapidly merging into one big international business community, spanning from financial systems to HR procedures. I also noticed that people in Asia are eager to use Western business methods and Western people are eager to do business in Asia. 

New Perspectives on Japan 
Another takeaway is that ‘internationalized’ Japanese people tend to be the ones transforming Japan’s business landscape. 

Although they won’t revert to the old ways of doing things, they won’t leave aside their cultural values either. 

I believe most of my Japanese classmates belong to this group, always offering innovative ideas in class, even shocking some more traditional lecturers. 

I learned many new concepts, methodologies, tools and ideas at GLOBIS, both from classmates and instructors. This was exactly the kind of educational experience I was looking for—a very practical and hands-on one. 

I always knew there were other, more academically oriented MBA programs but my passion has been always to start a new business, which aligned perfectly with the entrepreneurial spirit of GLOBIS. 

Most of what I learned in my MBA, I am using right now in my professional life. 

Back to Mexico With a Difficult Choice 
When I came back to Mexico I faced a very difficult decision. Should I join a well-established company or start my own business from scratch? 

Basically, I had to look for a job with either an average salary and slow career growth, or take a big risk investing my own money into a new business and hope for the best using all the market and risk analysis tools I now had in my possession. 

In the end, my entrepreneurial spirit won and I decided to start my own venture. 

A New Path 
Currently my professional life is divided in two businesses. I’m the Financial Director at Madness Films, a film licensing and distribution company. I’m also Director of Innóvate Digital Marketing—my own startup. 

My work at both companies has been possible to a great extent thanks to the knowledge I acquired during my MBA, and the work experience and contacts I developed in Tokyo. All these elements, together with my entrepreneurial hunger nurtured by my many venture related classes at GLOBIS, helped me on my current career path. 

Starting-up a Business: Innóvate Digital Marketing 
My startup business has is doing quite well, as it meets a very basic fundamental need in the market: affordable and effective advertising for small businesses. 

There are many challenges in this field, like managing an effective B2B sales force, volatile currency exchange, etc. All, of course, combined with all the inherent complexities of starting a new business. 

However I’m very optimistic about the future of this company and I’m devoted to making it a big success. 

A New Professional Challenge 
I joined Madness Films as partner and Financial Director at the beginning of this year with the purpose of aiding in its much needed restructuring. 

Joining this company has allowed me to continue a business project I started back in Tokyo in my Venture Strategy class, a project that has been constantly evolving until today—allowing me to incorporate my ideas into this multifaceted company, which is built around three core businesses. 

• Distribution in Mexico and US of films and other audiovisual content, focusing on Asian media, such as feature films, drama, anime, concerts, etc. 
• Production of DVD, Blu-ray and other home entertainment media. 
• Multimedia studio, including all the necessary post-production processes. 

Lately my work here takes up most of time, however it is very rewarding to observe how my efforts are helping the company to grow and to develop a much needed structure. 

I believe we will open a Tokyo office sometime soon, meaning I might return to this cherished city.

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