Mr. Lim has been working to share and promote Japanese culture since 2006. He joined MIRAI, a small media startup focused on disseminating Japanese pop culture, as creative director in 2011.

Under the Culture Japan brand and working with celebrity blogger and TV personality Danny Choo, he has worked to produce a TV show by the same name (Culture Japan) which was broadcast around the world. He also maintains the immensely popular www.culturejapan.jp, develops a line of character merchandise, and coordinates booths at Japanese animation conventions around the world that consistently sell out.

Mr. Lim has also worked with J-Pop fans around the world to found a series of fan sites, fan pages, and forums, strongly believing that sharing what you love is the key to success.