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In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
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Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
In an era marked by rapid technological advancements and complex societal challenges, the concept of systems thinking has emerged as a powerful tool for understanding and addressing the intricate web of interconnections that define our world. Peter Senge, a renowned systems scientist, author of “The Fifth Discipline,” and senior lecturer at MIT, has dedicated his career to exploring the depths of this approach.
The professor shared his insights on building shared vision, fostering creative tension, and adapting strategies for optimal results at a GLOBIS USA kokorozashi seminar.
Below is a partial transcript of the seminar, edited for clarity.
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Unleashing the Power of Servant Leadership
Life Stories of Finding Dream Jobs
What I learned from Professor Peter Senge
Finding Your Kokorozashi
Peter Senge: When I started to ponder the term kokorozashi, it struck me that it was something that was very present for me from a very early age. And what I mean by this is that it seemed to me, and by the time I finished my college and graduate school, I was more of a teacher and mentored others, and I would work with young people and I’d say, well, don’t worry about whether you’re going to be a mechanical engineer or aeronautics engineer or you’re going to be an economist. There are only two things that matter. What are you really passionate about and what difference do you want to make in the world?
It always seemed to me that that was really all that mattered. It’s a shame. It’s a tragedy for someone to spend their life doing something that isn’t really them. It isn’t really their life, their work. What really matters to them, what gives them energy doesn’t mean it’s easy, of course. Doing what you’re passionate about can often be very difficult, but you do it because you love it because it’s what you really care about and what’s going to make a difference in the world. And so I think that’s actually kokorozashi, you know, that our kind of life mission or our, you might say, a life well lived always arises at this intersection between what really matters deeply to me and what can really be useful to the world. So it’s very easy for me to relate to that idea, and it’s very nice to know that that’s really a core principle for GLOBIS.
Investigating Organizational Behavior
Senge: What I really want to do is something I think is important, which is to help human beings understand the systems they create. So we say a few words about the work we’ve been involved with for a long time, because in many ways, telling the story of LA is a very good introduction.
As a kid growing up in Los Angeles, when you lived through Paradise, destroyed in ten years, you know, in the life from the age of five to the age when you go to college, you see the extraordinary change, and I would defy you to find anybody. Who you could put down in Los Angeles in 1955 and then 1965, just ten years. And say 1965 is better. I think very few people would say that. Because the natural beauty was incredible and you had everything you kind of needed to get around in 1955.
So. This is a real puzzle, and to me, it’s, in a way, the puzzle of our age and the puzzle that’s been the motivation for me my whole life. How is it? That really smart, diligent people working very hard can consistently produce outcomes that nobody wants.
It’s really hard to find a human being anywhere in favor of climate destabilization. We’ll all see the effects all around the world. The extraordinary suffering when probably the beginning of what will be much worse from the destabilization of our global climate the typhoons, the floods, the droughts, the extraordinary migrations of people all around the world because they were places they grew up and their families had been for many, many generations, no longer are viable places to live.
The political instability that arises from this. And it’s not an accident. It’s not bad luck. It’s a consequence of our own coordinated efforts. By very intelligent, dedicated people. Climate change is not created by the uneducated. It’s not created by the poor. It’s not created by the people outside of power. It’s created by us as embodiments or living members of the heart of modern industrial society.
So this question, how do we work together so often? With such intelligence, so to speak, we’re so smart, and yet we’re so stupid. We produce outcomes that nobody wants. That’s the simplest way to characterize the field of systems or complexity.
We somehow have grown very rapidly in numbers, in economy, in environmental impact. And you might say in our technical knowledge. And yet we’re not actually very smart. If you simply define real intelligence as the ability to consistently produce outcomes that you really want to produce.
So that’s always been the puzzle in our work. In a nutshell, rather than thinking about it intellectually or writing a theory, papers about what’s wrong with organizations up in coming from that MIT tradition, naturally my interest was how do you do it differently?
Not how do you just talk about it? How do you not just analyze it? How could you actually create a school that kids would want to be at? How could you actually create a business that people would want to work and would like their children to work at, and are really proud of what they accomplish? How would we go about creating a society that was really fair, equitable, and really gave opportunities to people and where you could walk down the street and trust the people you were walking down the street with?
So you can take any domain. And so that became the learning challenge in the very simplest sense. How do we develop capacity to produce more and more of the sorts of outcomes we really want to rate?
Creating Compassionate Systems
Senge: Compassion is a funny word in English. Um, it usually is used almost as a synonym for sympathy. Like “you should have some compassion for this person.” It’s actually not what it means at all. It comes from the Latin root com- + pati. Being with the suffering of another, just being able to experience it, to appreciate it, not to necessarily fix it.
But obviously, if you really feel for the suffering or difficulties of another, you’re really interested in why and what could be done differently, particularly where the systems part comes in. What is it about the systems we create that create the suffering, not just how do we help somebody individually?
So that became a network. And that’s been the focus for the last ten years, uh, today and uh, statewide in the state of California. People do work with compassionate systems both within school and out of school. The focus is always on kids, but a lot of the most important learning opportunities in the modern world are not just in school. There are community-based organizations, organizations that work with kids at risk in different communities.