Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
It’s becoming evident that marketing systems cannot survive without AI. Amazon and Facebook are obviously aware of this, but even general websites are now catching on. Companies can now use AI to customize the user experience based on data collected just nanoseconds after a customer reaches the site.
If the strategy is to constantly think about end users, the minimum requirement is stepping into the user interface (UI) at each digital touch point.
However, most companies lack the resources to create their own AI. That’s where the cloud comes in.
Each company that provides a cloud has its strengths and weaknesses. And while multi-cloud services are popular for the time being, it’s much better from a data management standpoint to organize everything into one cloud.
Several of the big players are arranging operations around a cloud strategy. Salesforce has announced that it will be partnering with Google Analytics and G Suite, building on its relationship with IBM. This is a big step forward for single-cloud strategies. On the other hand, Adobe and their AI platform Sensei have a significant lead in terms of UI and creative asset management. Also in this field is Oracle, which has basically achieved a “one-stop solution” and is strengthening its purchase intent. SAP, which is assessing an advance to the front lines, is also fortifying its presence as a player.
Although manufacturers assure it will be possible to manage AI without any PhDs on staff, a certain amount of training will be necessary, and specialist skills will be unavoidable on the implementation side. It may be possible to carry out AI management without writing code, but that doesn’t mean it’ll be easy. Maneuverability varies greatly for each company.
Currently, the strengths of each company are scattered, so companies that are evaluating implementation will be further troubled by the questions of which features of which clouds should be put together and how should investments be made into the system to train employees.
Each Community Becomes a Weapon
How should individuals respond to this age? Traditionally, change makers generally held top positions at major companies. They wielded their power by making major investments and enacting bold new system implementations. However, unless entire organizations understood how to utilize these new systems, it was not actually possible to fully leverage AI, despite easy access.
Perhaps you’ve heard of (or experienced) cases in which a cloud was implemented, but not used much. Such a waste! Luckily, as the use of AI expands, it becomes more accessible. Now, even small businesses can use the latest cloud services at just a few hundred dollars per year.
There are more and more opportunities for coordinated growth. A Salesforce Saturday community emerged organically with gatherings at local cafes studying usage methods and solving problems. This type of activity exists in various fields all over the world, including in Japan with Jimdo.
To support this type of activity, Salesforce created myTrailhead, an educational platform that allows users to customize their learning by specifying which skills they need. Next year, users will be able to use it for branding on the company or organizational level.
Of course, a service only has a purpose if it’s being used. We’ve reached an age where individuals can polish their skills through company-sponsored learning opportunities. And, as individuals can now acquire and enhance their skills through communities, learning environments are truly everywhere. Individual communities will be significant in the future.
Anybody Can Become a Trailblazer
When it comes to sales and marketing systems, low-priced (and even free) cloud-based services are launching one after another. In this age of digital transformations, anybody can start something as soon as they think of it, without having to wait on a top-ranking leader of a major company.
With the Fourth Industrial Revolution underway, corporate transformation and job reform will affect all companies and jobs. A single trailblazer can change the foundation of organizational and business reform. This past year, a record 500+ people from Japan and 171,000+ people from around the world attended Dreamforce. These figures signify the start of a new, major ecosystem.
Lots to look forward to in the years ahead!