Sales

The Death of “The Customer Is Always Right”

If you’ve worked in sales, you’ve most likely been at the receiving end of a customer meltdown. After all, just like royalty, the customer is always right. Or are they?
If you’ve worked in sales, you’ve most likely been at the receiving end of a customer meltdown. After all, just like royalty, the customer is always right. Or are they?

How and Why a Customer-First Mindset Is Key to Outlasting COVID-19

COVID-19 changed the way consumers see the world. Businesses that want to succeed had better change the way they see consumers, as well.
COVID-19 changed the way consumers see the world. Businesses that want to succeed had better change the way they see consumers, as well.

Instant Insights: The Product Life Cycle

What is the product life cycle and why should you care? Well, for starters, it can help you see the future.
What is the product life cycle and why should you care? Well, for starters, it can help you see the future.

How a Japanese Martial Art Revived Godiva

Can modern management benefit from the wisdom of an ancient martial art? If Jérôme Chouchan’s impact at Godiva Japan is any indication, the answer is a resounding yes. In fact, the title of his book (available in Japanese) says it all: TARGET: How did Godiva manage to double its sales in five years?
Can modern management benefit from the wisdom of an ancient martial art? If Jérôme Chouchan’s impact at Godiva Japan is any indication, the answer is a resounding yes. In fact, the title of his book (available in Japanese) says it all: TARGET: How did Godiva manage to double its sales in five years?

The Innovative Business Model of Oreno Restaurants

Steven Neo finds out about the innovative business model of Oreno restaurant that is making a major impact in the F&B industry.
Steven Neo finds out about the innovative business model of Oreno restaurant that is making a major impact in the F&B industry.