marketing & strategy

Have you ever thought about buying a certain product, like a set of dumbbells, and then suddenly whenever you look at your phone, you’re seeing all sorts of ads for weight sets, protein powders, and gym memberships? It’s almost like your phone is reading your mind or something. Well, that’s digital marketing, basically.

You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.