Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
Okay, picture this. It’s the hottest summer on record. Again. You’re worried about the planet getting hotter, so you make sure to do your part by buying eco-friendly products. Sorry bud, I have a new thing for you to worry about: greenwashing.
Next Article
Venture Capital . . . Basically
What is Greenwashing?
So basically, greenwashing is a strategy companies use to try to seem more environmentally friendly than they actually are.
There are a lot of ways companies greenwash their products.
Sometimes it’s something simple, like making the container green and using natural-looking imaging on the packaging without making any particular claims, and just hoping you’ll think they’re doing good for the environment.
Other times, they may choose to highlight the little ways their practices are environmentally friendly, like saying they use a percentage of recycled materials, or using carbon offsets, and conveniently leaving out the fact that the rest of their process is harmful to the environment.
They may also change the name of the materials they’re using, like how some companies call jackets that are made of plastic “vegan leather.”
Next Article
Generative AI . . . Basically
Why do companies engage in greenwashing?
If you’re thinking “That seems unethical, why would anyone do that?”
Well, green products are good for a brand’s image, and eco-conscious consumers are more likely to spend extra money on them. At the end of the day, it’s all about profit.
How to avoid greenwashed products
It’s super frustrating to have to look out for these kinds of practices, but if you care about the environment, try to be more skeptical when you’re making your purchasing decisions.
Try to look for companies who offer detailed, transparent information on their products so we can continue to enjoy living on the earth—and so I’m not showing up to the office sweatier than I already am.
So that’s greenwashing, basically.