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Sustainable Innovation in Times of Disruption: Choices for a Better Society
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Social Media & Digital Communications: Impact on Global Public Opinion
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Pareto Principle
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SECI Model
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Groupthink
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Deductive and Inductive Reasoning
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Critical Thinking: Hypothesis-Driven Thinking
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Critical Thinking: Structured Reasoning
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Critical Thinking: Problem-Solving
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How to Dream
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Logical Thinking
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Investing & Diversity: The Changing Faces of Venture Capitalists
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Organizational Behavior and Leadership
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Strategy: Creating Value Inside Your Company
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Using Japanese Values to Thrive in Global Business
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Turnaround Leadership: The Differences Between Japan and the West
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Evernote Founder: How Tech Startups Can Break through in Japan
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Marketing Mix
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The Principles of Negotiation
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Negotiation: Creating Value
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An Investor's Lesson to Entrepreneurs
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Finance Basics: 1
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Logic Tree
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MECE Principle
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In June 2024, GLOBIS University hosted students, staff and faculty from Chulalongkorn Business School (CBS) in Bangkok, Thailand, as part of the university’s International Study Program. The focus of their visit was studying Japanese society, the economy, innovation, management, and social innovation.
During this visit, GLOBIS Insights had the opportunity to speak with three of the students, Piyawat Toamornpanichi, Achirawit Tungsatitchai, and Doungkamon Thongprathun. Below is a partial transcript of the interview, edited for clarity.
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Insights staff: What did you do before coming to CBS, and why did you decide to pursue an MBA?
Piyawat Toamornpanichi: I graduated from University with a degree in chemical engineering. Unfortunately, I switched my career to work as a software engineer for a multinational company. So, after a few years, I decided to study for an MBA at CBS because I have a dream to one day start my own business.
Achirawit Tungsatitchai: I graduated with a degree in mechanical engineering, but I’ve always believed in lifelong learning. When I started my first job, I worked in a multinational company in mechanical engineering, specifically thermodynamics.
I decided to study at CBS because I aspire towards a career in strategic planning, which I hope will allow me to serve not only Thailand but the entire northern region [of SE Asia]. So to do that I need to gain a deep understanding of every field of business, right? Not just sales, but finance, operations, and technology, too.
Doungkamon Thongprathun: I also got my bachelor’s degree in chemical engineering, and I quickly learned that the majority of my work involves not only creating solutions for customers but also selling those solutions. This type of job wasn’t what I expected, and I wasn’t feeling very fulfilled.
So, what brought me to CBS was the desire to work for myself. I want to gain a better understanding of business operations so I can grow my career, and maybe even one day grow my own business. That’s what I want to do.
Insights Staff: What are some of the biggest challenges that you’ve faced as an international business student, and how have you managed to overcome those challenges?
Tungsatitchai: We all have different cultural identities. So we need to emphasize our diversity. We need to learn about other cultures, especially in the regions we aspire to do business in. It’s important to go out of your way to visit, or even live in different countries to get a better sense of how other cultures communicate and do business.
For example, Thai and Japanese people share a similar respect for hierarchy. But in Thailand, most decisions are made top-down. So ultimately we can expect a final decision to be made by our boss, and then our boss will deliver that decision to us, whether we knew about it, or contributed to that decision or not.
But we just learned today at GLOBIS that that’s not necessarily the case in Japan. In Japan, everyone needs to be on the same page before a decision is made, and great lengths are taken to ensure that happens. So the boss may deliver the final decision, but the entire team is typically in on this decision ahead of time.
Differences like that can make all the difference in international business.
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Thongprathun: It can also be something as simple as differences in time management. In Thailand, it’s very culturally acceptable to be a little bit late to meetings, and Thai people are typically quite flexible about scheduling.
But I’ve learned quickly that Japanese business people seem quite freaked out about the time and staying on schedule [laughs]. So little things like that can make a huge difference, and experiencing those cultural differences firsthand is important.
Insights Staff: Do you see yourself staying in Thailand, or do you aspire to start business abroad?
Tungsatitchai: There’s a program called Global Business Trend at CBS where I will learn about three different international business ‘contexts.’ One is North American, then there’s European, and then there’s Asian.
This has really opened my eyes to all the possibilities out there. So I can’t say for sure. I know it will be important for me to work abroad, at least for a while. I may decide to stay overseas or come home to apply my international business experience to a career in Thailand, but only time will tell.
Thongprathun: I can work anywhere, the exact location is not too important. I’m more concerned about the opportunity to connect and collaborate with customers. So, I think in my case, starting a globally-minded business in my hometown would be the best-case scenario.
I think this would be most beneficial for me because my family is here, my support system is here, but I can open up a whole new experience by bringing a more globally-minded business to the area.
Insights Staff: What advice would you give your younger selves?
Thongprathun: Take more rest. Prioritize your health so you can have the power to improve yourself over time. Also, I would encourage my younger self to embrace my roots, and encourage myself to keep making good choices.
I don’t regret any choices I’ve made so far, but maybe I would also say, don’t be afraid to accept and embrace any opportunity that comes your way. Get as much experience as you can, while you can.
Tungsatitchai: I would ask myself to find another opportunity to study somewhere besides Thailand. I started getting international experience in my late twenties, but if I had started earlier, I think I would be closer to having my own business.
Toamornpanichi: I am who I am today because of all the experiences I’ve had in the past. I would advise myself to be selective about what I choose to do. When I was in university, I just did any activity that I was invited to join. I should have thought more about what I would learn from the things I chose to participate in, and how the experiences would help me going forward.
Insights Staff: Is there anything else that you guys felt like you wanted to say to aspiring students for going to CBS or coming to GLOBIS or just any international business students?
Thongprathun: Right now there is a lot of uncertainty all over the world. Do as much as you can to lower the uncertainty in your life. Learn as much as you can about ways to answer your own questions, and improve your own situation. That will help you both in your career and in your personal life.
Toamornpanichi: It’s important to take a balanced approach to your career. One of my seniors taught me that the traditional advice for business students is to either be a generalist or a specialist. I think that as AI technology develops, we may be able to do both. We may be able to take a wider view of business as individuals, and have AI assist in learning more about specialized topics. So I’d suggest focusing on learning both how to manage people, and how the business you’re going into is run more broadly.
The most important thing joining the CBS MBA has done for me is given me the opportunity to interact with people with different backgrounds. I came from an engineering background, but most of my classmates came from different fields. Since I’ve learned a lot from their perspectives that I never thought of before. I think that earning an MBA is a good experience for people who want to grow, or start their own business.
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