Woody Wade
Woody Wade
Principal, Wade & Company

Mr. Wade heads Wade & Co., a management consultancy focused on business foresight. He frequently speaks on the topic of future trends.

With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks, served as a member of the executive board of the Geneva-based World Economic Forum, and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne.

Writing a Problem Statement You Can Stick To

In the second stage of design thinking, it's all about defining the problem you want to solve.
In the second stage of design thinking, it's all about defining the problem you want to solve.

Create an Employee Development Plan in 3 Steps

An employee development plan is a document that ensures your employees training and development continues throughout their career.
An employee development plan is a document that ensures your employees training and development continues throughout their career.

Breathe New Life into Your Brand with a Brand Refresh

Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.
Breathe new life into your business by following GLOBIS Corporation's step-by-step approach to a brand refresh.

Want to Avoid Screen Apnea? Don’t Hold Your Breath.

Are you breathing right now? No seriously, are you actually...
Are you breathing right now? No seriously, are you actually...

Likeability Leads To Success: The Liking Principle

Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.
Discover the influence of likeability, strategies to harness it ethically, and how it can lead to success.

How To Test a Product in Design Thinking

Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.
Nobody likes tests. But for product design, the testing phrase is crucial. Use design thinking to keep your testing parameters focused on the user experience.

How To Create a Prototype, Not Perfection

Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.
Should you go with a high-fidelity or low-fidelity prototype? Bringing your design to life doesn't need to be expensive, it can be a simple as breaking out the Legos.

Level Up Your Brainstorming Sessions with Ideation

Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.
Want to brainstorm with your team but don't know where to start? Use the design thinking's ideation process to keep everyone motivated and on track.