Woody Wade
Woody Wade
Principal, Wade & Company

Mr. Wade heads Wade & Co., a management consultancy focused on business foresight. He frequently speaks on the topic of future trends.

With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks, served as a member of the executive board of the Geneva-based World Economic Forum, and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne.

SEO . . . Basically

You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.
You know how when you Google something, you get a list of articles, reddit threads, or a freakishly well-written, AI-generated answer to your question?  Well, that’s SEO–or search engine optimization, basically.

Innovative Thinking: A Future-Proof Skill

Innovative thinking is vital to thrive in a rapidly changing, AI-driven business world. Learn how to adapt to digital disruptions.
Innovative thinking is vital to thrive in a rapidly changing, AI-driven business world. Learn how to adapt to digital disruptions.

Blockchain . . . Basically

Alright, picture this. You're trying to send money to a friend...
Alright, picture this. You're trying to send money to a friend...

The MBA Is Back in Business for 2025

It looks like the MBA is back in business in...
It looks like the MBA is back in business in...

How to Create a Successful Platform Migration Strategy: Best Practices for Seamless Transitions

The ability to continuously adapt and keep up with technological...
The ability to continuously adapt and keep up with technological...

Starting a Business in Japan: An Essential Guide for Foreign Entrepreneurs in 2025

As the 2nd strongest Asian economy and 4th largest globally...
As the 2nd strongest Asian economy and 4th largest globally...

Cybersecurity . . . Basically

You know how in every heist movie, there’s a big vault with a steel door, and a bunch of guys have to blow up the safe and crack codes to grab the payload and get out before they’re caught? Well, if you replace money with your company’s data, that’s why we need cyber security, basically.
You know how in every heist movie, there’s a big vault with a steel door, and a bunch of guys have to blow up the safe and crack codes to grab the payload and get out before they’re caught? Well, if you replace money with your company’s data, that’s why we need cyber security, basically.

Greenwashing . . . Basically

Just because a product seems eco-friendly doesn’t mean it is. In this episode of “...Basically”, GLOBIS Insights Editor Kingsley Nlewedim will discuss greenwashing, the act of falsely marketing a product or service as eco-friendly. We'll explore what the practice is, how it is done, and what to look out for as a consumer.
Just because a product seems eco-friendly doesn’t mean it is. In this episode of “...Basically”, GLOBIS Insights Editor Kingsley Nlewedim will discuss greenwashing, the act of falsely marketing a product or service as eco-friendly. We'll explore what the practice is, how it is done, and what to look out for as a consumer.