Shuichiro Ueyama
President, Ueyama and Associates, Inc.
Mr. Ueyama worked for Sony UK as a marketing manager and Sony HQ as a deputy general manager of the Advertising Division. He later established Ueyama & Associates, Inc. and has done international business consulting, writing, translation, lectures, and TV commercial production. He has published forty-five books, including How to Do Business with Foreigners and Losing My Virginity. His lectures, which have proven popular all over Japan, cover themes such as how to become a global business-person, leadership, and work-life balance.
Originally from Shizuoka Prefecture, Mr. Ueyama graduated from Tokyo's Hitotsubashi University as a commerce major. He attended the Stanford Executive Program at Stanford Business School in 1987.
Marketing & Strategy · Aug 05, 2011
The Essence of Branding and the Fragmentation of the Media
Mr. Ueyama discusses how the concept of branding has been changing as well as different strategies for achieving brand recognition. He also explains how these strategies have changed through the times and the challenges currently being faced.
Mr. Ueyama discusses how the concept of branding has been changing as well as different strategies for achieving brand recognition. He also explains how these strategies have changed through the times and the challenges currently being faced.
G1 · Jun 17, 2011
Learning from Richard Branson and Margaret Thatcher
Mr. Shuichiro Ueyama, currently a consultant who led the successful release of the Sony Walkman in the company's advertising division, expresses his views on what it takes to be a global leader during the recent waves of globalization.
Mr. Shuichiro Ueyama, currently a consultant who led the successful release of the Sony Walkman in the company's advertising division, expresses his views on what it takes to be a global leader during the recent waves of globalization.
Marketing & Strategy · Apr 15, 2011
Learning from the Sony Walkman
How are successful global products made?
How are successful global products made?
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