Shu Ueyama
Shu Ueyama
President, Ueyama & Associates

Mr. Ueyama joined Sony in 1969. As the marketing manager at Sony UK and later deputy general manager of the Advertising Division at Sony HQ, he led the successful launch of the Sony Walkman. He then left Sony in 1981 to establish Ueyama & Associates, Inc., where he has done international business consulting, writing, translation, lecturing, and TV commercial production and hosting. He has represented such high-profile clients as Margaret Thatcher and Virgin Group.

Mr. Ueyama has published 44 books, including How to Do Business with Foreigners and Losing My Virginity. His stimulating and entertaining lectures have been popular all over Japan, with themes such as “How to Become a Global Businessperson,” ”Leadership,” and “Work-Life Balance.”

Mr. Ueyama was appointed as the exclusive distributor of ZAGG Inc. in May 2010. He completed the Executive Program at Stanford Business School in 1987 and graduated from Hitotsubashi University with a degree in commerce.

Personal Branding in Business and Life

What do Sir Richard Branson, Lady Margaret Thatcher, and former Sony President Akio Morita have in common? They all developed relationships with Shu Ueyama. How did he create his personal brand? And how can we do it, too?
What do Sir Richard Branson, Lady Margaret Thatcher, and former Sony President Akio Morita have in common? They all developed relationships with Shu Ueyama. How did he create his personal brand? And how can we do it, too?