Shin Tanaka joined Fleishman-Hillard in August 1997 as managing director of Fleishman-Hillard Tokyo.

Beyond management of the company itself, Mr. Tanaka is directly involved and plays a great role in Public Affairs, Crisis Management, Issue Branding, and Reputation Management projects.

Before joining Fleishman-Hillard, Mr. Tanaka worked with Sega Enterprises as general manager of the overseas sales/operations division, where he was responsible for the sales and development of amusement facilities for Sega Enterprises in Asia, Oceania, and the Middle East.

Before joining Sega, Mr. Tanaka was a 16-year veteran of Honda Motor Company. He was responsible for the company’s corporate communications globally.

Mr. Tanaka is a graduate of the Department of Economics at Keio University in Japan.